Use and Impacts of Employee Blogs on Corporate Communication

Abstract

Improvements of information communication technologies provide to form new corporate communication tools. One of those new communication tools is blogs. As simplest, 'blogs'can be defined as frequently updated e-diaries. There are various types of blogs in the blogosphere as personal, corporate, marketing, employee and political blogs. In blogs, people are able to express their ideas freely about various issues and share them with other bloggers. Therefore, it is possible to state that blogs are crucial media for bloggers in order to influence each other. Corporations can easily and quickly get their messages from those blogs and can get feedback. Corporations communicate through blogs with employees zoho are one of the most imporant stakeholders of corporations. In blogs employees can get across in an interactive and fast way, employees'wants and problems can be learned in short span of time. Corporations, with effective usage of blogs, provide employee consistency, efficiency, motivation and satisfaction. The main aim of this study is to examine the roles of blogs in corporate communication. Due to this, firstly display blog notion, blogs'development, corporate blogs and employees blogs concepts would be identified, and then the roles of bogs in corporate communication and blogs' effects would be discussed.