A Study on the Concept of Gastrodiplomacy: the Case of Turkish Breakfast Day

dc.contributor.author Öztürk, Betül en_US
dc.contributor.author Pelin Eroğlu en_US
dc.date.accessioned 2024-09-26T13:06:43Z
dc.date.available 2024-09-26T13:06:43Z
dc.date.issued 2023 en_US
dc.description Nations engage in gastrodiplomacy to determine strategies for promoting their identities globally and to disseminate food products and cuisine culture with high economic value. In our country, gastrodiplomacy takes place on national and international platforms every year on the first Sunday of June with the "World Breakfast Day" event. This event aims to promote and disseminate the Turkish breakfast. Social media platforms, which people use frequently in their daily lives, are often utilized for promotion and increasing awareness. In the context of gastrodiplomacy mobility, social media platforms play a significant role in sharing and disseminating information. This study involves conducting a thematic analysis of Instagram posts tagged with "Turkish Breakfast Day" and "World Breakfast Day". Using the MAXQDA software program, con a qualitative analysis of comments and photos shared for an event featuring gastrodiplomacy mobility was conducted and then was carried out a thematic analysis, identifying five main themes: food, attractive elements, emotions, activities, and others. Based on the words and codes in these themes, the content and values of a Turkish breakfast was defined. The findings demonstrate that social media posts exhibit the varied product range of Turkish breakfast, whilst upholding the practice of enjoying meals with loved ones, which is deeply ingrained in our culinary customs. Additionally, a qualitative examination of the images within the research uncovered the fundamental components of Turkish breakfast and highlighted the multiplicity of local ingredients. Finally, according to the data obtained in this study, recommendations that can be followed in gastrodiplomacy mobility have been made and strategic targets have been specified for the dissemination of this activity. en_US
dc.identifier.uri https://hdl.handle.net/20.500.14365/5547
dc.identifier.uri chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://dergipark.org.tr/en/download/article-file/3546793
dc.language.iso en en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.title A Study on the Concept of Gastrodiplomacy: the Case of Turkish Breakfast Day en_US
dc.type Article en_US
dspace.entity.type Publication
gdc.author.id 0000-0003-0838-9025 en_US
gdc.author.id 0009-0008-6735-2840 en_US
gdc.coar.access open access
gdc.coar.type text::journal::journal article
gdc.description.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı ve Öğrenci en_US
gdc.virtual.author Öztürk, Betül
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