Consumer Response to Recovery Efforts for Online Product Failures: An Empirical Study for Turkey

Abstract

This study explores recovery satisfaction and repatronage-related differences for different levels and types of distributive, procedural, and interactional justice and tests the mediating role of recovery satisfaction in justice-repatronage relationships for online product failures. Results show that high levels of procedural and interactional justice increase recovery satisfaction and repatronage for the aforementioned type of failures. Findings also indicate that for online product failures, regarding distributive justice, refund creates more recovery satisfaction than exchange. Additionally, recovery satisfaction acts as a mediator between procedural justice and repatronage variables. This mediating role is also valid for the interactional justice-repatronage relationship.