Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/1731
Title: The transformative effects of digital technologies on the product design practices of servitizing manufacturers
Authors: Sayar, Deniz
Er, Ozlem
Keywords: Digital technologies
Manufacturing industry
Product design
Servitization
Service
Smart
Innovation
Strategy
Network
Publisher: Routledge Journals, Taylor & Francis Ltd
Abstract: Digital technologies have enabled manufacturing companies to extend their product-based portfolios with innovative service offerings. Various aspects of this shift have been explored from a service and system design perspective. However, the transformative effects of the deployment of digital technologies on product design practices, particularly in manufacturing firms have been relatively neglected. To explore this issue, semi-structured interviews were conducted with 22 manufacturing industry experts. Four product design practices that underwent a change process as a result of digital transformation were identified: Modifying product designs to enable diverse servicing options at the outset, redefining the role of customer data in the design process, focusing on the outcomes to facilitate cocreation, and designing feedback mechanisms about the past and current product status. The articulation of these themes contribute to the design literature on the effects of digital transformation, as well as to the literature on service transitions in manufacturing firms.
Description: 13th International Conference of the European-Academy-of-Design (EAD) - Running with Scissors -- APR 10-12, 2019 -- Univ Dundee, Dundee, SCOTLAND
URI: https://doi.org/10.1080/14606925.2019.1594924
https://hdl.handle.net/20.500.14365/1731
ISSN: 1460-6925
1756-3062
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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