Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14365/3890
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dc.contributor.authorMonferrer E.B.-
dc.contributor.authorArda Z.-
dc.date.accessioned2023-06-16T15:04:38Z-
dc.date.available2023-06-16T15:04:38Z-
dc.date.issued2016-
dc.identifier.issn1012-1587-
dc.identifier.urihttps://hdl.handle.net/20.500.14365/3890-
dc.description.abstractThe Spanish legal system of comparative advertising has undergone major changes as a result of the transposition of various directives that led the review of the LGP 1988, crystallizing in different standards that have come to light in recent times. Because of this we have, in recent years, particularly to see how the doctrine has been shaping its own regime for comparative advertising, which has become regarded as a very useful tool as it is carried out correctly and legally. With this work, we analyze the route of the figure of the comparative advertising based on some examples that have occurred in recent times. © 2016, Universidad del Zulia. All rights reserved.en_US
dc.language.isoesen_US
dc.publisherUniversidad del Zuliaen_US
dc.relation.ispartofOpcionen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAdvertising illicitlyen_US
dc.subjectComparative advertisingen_US
dc.subjectGeneral law of advertisingen_US
dc.subjectSelf-regulationen_US
dc.subjectUnfair competition lawen_US
dc.titleEvolution about comparative advertising in the Spanish frameworken_US
dc.title.alternativeEvolución de la publicidad comparativa en el panorama Españolen_US
dc.typeArticleen_US
dc.identifier.scopus2-s2.0-85006247381en_US
dc.authorscopusid55772665100-
dc.identifier.volume32en_US
dc.identifier.issueSpecial Issue 11en_US
dc.identifier.startpage88en_US
dc.identifier.endpage110en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.identifier.scopusqualityN/A-
dc.identifier.wosqualityN/A-
item.grantfulltextreserved-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
item.openairetypeArticle-
item.fulltextWith Fulltext-
item.languageiso639-1es-
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
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