Evolution about comparative advertising in the Spanish framework

Abstract

The Spanish legal system of comparative advertising has undergone major changes as a result of the transposition of various directives that led the review of the LGP 1988, crystallizing in different standards that have come to light in recent times. Because of this we have, in recent years, particularly to see how the doctrine has been shaping its own regime for comparative advertising, which has become regarded as a very useful tool as it is carried out correctly and legally. With this work, we analyze the route of the figure of the comparative advertising based on some examples that have occurred in recent times. © 2016, Universidad del Zulia. All rights reserved.