CRITICAL FACTORS AFFECTING CLOUD COMPUTING ADOPTION IN TURKISH COMPANIES WITH DIFFUSION OF INNOVATION THEORY

Abstract

Cloud computing provides an effective computing technology in the way IT services such as data storage, network, andapplication are supplied externally by companies without software and hardware, long implementations, and delayedmaintenance to decrease operational expenditures. However, there is an inadequate amount of scholars studying the effectsof cloud computing adoption among Turkish companies. In order to fill the gap, this study aims to exhibit the factors affectingcloud computing adoption in Turkish companies. Diffusion of innovation (DOI) theory was developed to understand the criticalfactors affecting cloud computing adoption, deriving three factors: perceived advantage, cost-saving, and compatibility.Confirmatory factor analysis was applied to assess data. The findings showed that compatibility directly affected cost-savings.Cost-savings directly affected perceived advantage, and perceived advantage directly affected cloud computing adoption. Thevariance of perceived advantage also explained 15.8% of the proposed model. By adopting DOI theory, this study will intendto contribute to businesses for increasing the awareness of companies’ IT decision-makers about the perception of cloudcomputing adoption in the cloud computing decision making period in Turkey.