Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14365/3

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Now showing 1 - 18 of 18

Citation - WoS: 305
Citation - Scopus: 420
Brand Communication Through Digital Influencers: Leveraging Blogger Engagement
(Elsevier Sci Ltd, 2014-10) Uzunoglu, Ebru; Kip, Sema Misci
The growing power of bloggers to influence their connected network has emerged as a new communication venue for brands. This study elaborates upon the role of bloggers in brand communication, and reveals how brands can engage with bloggers, currently considered as online opinion leaders, from the perspective of the two-step flow theory. Following clarification of the aims of the study, we report on in-depth interviews with 17 brand and digital agency representatives, selected because they regard communication with bloggers as an important strategy in increasing the influence of their brands among online communities. This exploratory study reflects current blogger communication implementations, and concludes with a discussion of seven major issues arising from the literature review and interviews (definition of bloggers, blogger selection criteria, digital integration, power of bloggers, long-term relationship building with bloggers, measurement, and budgetary issues in blogger communication). These areas represent relatively unexplored areas of blogger engagement from both an academic and managerial perspective. Based on the findings of the interviews, we propose a model which traces the influencer role of bloggers from the two-step flow theory perspective. This model is named as the brand communication through digital influencers model. (C) 2014 Elsevier Ltd. All rights reserved.
Citation - WoS: 21
Citation - Scopus: 24
Building Relationships Through Websites: a Content Analysis of Turkish Environmental Non-Profit Organizations' (npo) Websites
(Elsevier Science Inc, 2014-03) Uzunoglu, Ebru; Kip, Sema Misci
This paper provides insight into the dialogic potential of Turkish environmental NPO websites, including social media adoption. However, 23 of 50 websites examined failed to meet half the criteria for building relationships (n 35). Of 19 sites with connections to social media, 16 used new media potentialities, however only four met all social media adoption criteria. (C) 2013 Elsevier Inc. All rights reserved.
Changing Power Perceptions: Public Relations Practitioners and Social Media
(Bloomsbury Publishing Plc., 2015) Uzunoǧlu, E.; Öksüz, B.; Genç, M.
Citation - WoS: 1
Citation - Scopus: 1
Crime and Media: the World of ‘reality Show’ as a Moral Frame of Reference
(Milli Folklor Dergisi, 2017) Erol Isik, Nuran; Yaman, Burcu; Erol, Nuran Işık
Crime and transgression has become an important factor which is portrayed by the media outlets. The genre called crime reality show situated within the genre of reality show in the media in recent years has a special place in popular cultural world of meaning. Those who are accepted as protagonists, confessors, interrogators, victims and vigilantes are among the major actors in crime reality shows which function as constructing various different cultural and sociological frames of reference. The purpose of this article is to answer to the following questions: What does the crime reality show narrative tell us about contemporary Turkish culture? What are the implications of such a genre in terms of producing a televisual morality? What are the dynamics between socially irresponsible imagination and the idea of moral panic constructed via sensibility guided reasoning? In this paper, we argue that the crime reality show genre in Turkish television employs communicative strategies which are based on mediatization of morality as well as a new trend called prudentialism.
Citation - WoS: 52
Citation - Scopus: 68
Engaging Consumers Through Corporate Social Responsibility Messages on Social Media: an Experimental Study
(Elsevier Science Inc, 2017-12) Uzunoglu, Ebru; Turkel, Selin; Akyar, Burcu Yaman
Strategically managed Corporate Social Responsibility (CSR) communication is an essential tool for organizations to achieve dialogic and participatory communication with their stakeholders. This study aims to investigate whether CSR related social media, particularly Twitter, messages regarding distinct categories (i.e. economic and ethical) and areas (i.e. product and community relations) would have different impacts on consumer attitudinal and behavioural outcomes such as attitude towards the brand, engagement intention, word-of-mouth intention, and purchase intention. Following this aim, the research is conducted in two stages including exploratory and experimental phases. The results show that while CSR related Twitter messages on product/economic & ethical category have a higher impact on consumers purchase intention than messages on product/purely economic category, messages on economic & ethical area have a higher impact on consumer engagement than messages on purely ethical category.
Citation - WoS: 6
Citation - Scopus: 4
Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital Natives
(Emerald Group Publishing Ltd, 2020-01-31) Misci Kip, Sema; Umul Unsal, Pinar
Purpose This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format. Design/methodology/approach Based on extant review of literature, semi-structured interview questions helped to solicit subjective interpretations, perceptions and attitudes of Turkish consumers toward NA format. In-depth interviews with 36 participants were conducted. Findings The study gains new knowledge on issues related to NA format, such as self-determination of viewing, privacy and accuracy of information. Findings provide whys and wherefores for these undiscovered issues, as well as for preexisting themes such as format recall and recognition, disclosure, communication/marketing aims, attitudes toward NA format, brand and publisher, NA placement and nativity of the format. In terms of perceptions and attitudes of DIs and DNs, both similarities and differences exist. DNs consider viewing NA content under their own initiative, so their perceptions and attitudes toward NA are shaped accordingly. Originality/value This is the first known study to explore perceptions and attitudes of DIs and DNs toward NA format in the Turkish context. This study uncovers and discusses insights into underlying reasons of DI/DNs' perceptions and attitudes. The study extends prior findings of quantitative research on NA, offering fruitful insights for future research.
Citation - WoS: 2
Citation - Scopus: 2
From Tactical To Strategic Sustainability Communication: a Qualitative Study on Corporations in Türkiye
(Emerald Group Publishing Ltd, 2025-01-08) Aksoy, Zeynep; Kip, Sema Misci; Misci Kip, Sema
PurposeThis study aims to examine the extent to which companies internalize, adopt and communicate the issue of sustainability. With this aim, research questions address companies' approaches to sustainable development goals (SDGs), the extent to which the concept of sustainability is reflected in the goals, vision, mission and values of the organizations and the interrelationship between corporate identities, SDGs, sustainability projects and communication activities of the companies.Design/methodology/approachContent analysis is employed on the sustainability reports, websites, social media accounts, media releases and news of the corporations listed in BIST Sustainability Index (2020) in T & uuml;rkiye. The typology of sustainability communication processes (Newig et al., 2013) is utilized for data analysis to reveal an overall picture of the companies' approach to sustainability communication.FindingsResearch findings demonstrated that only 11 companies internalize, adopt and communicate the issue of sustainability. A total of 32 companies make no mention of sustainability in their vision, mission, purpose or values. It is observed that few companies establish their entire communication on sustainability strategy. Although some of the companies' purpose of existence is sustainability, and they manage valuable projects, their approach to communication is still tactical. The study reveals that most of the companies take a tactical approach to sustainability and fewer adopt strategic actions and communications.Originality/valueIn T & uuml;rkiye, research on sustainability involves either optimistic evaluations of governmental organizations or limited case studies on specific SDGs, particular sectors or social media analyses. This research exposes the holistic picture of sustainability and communication among the companies listed in the BIST Sustainability Index. The results of the holistic approach suggest that organizations should improve their communication about sustainability and communication for sustainability to activate their publics.
Citation - WoS: 3
Citation - Scopus: 2
The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The Netherlands
(Usc Annenberg Press, 2018) Aksoy, Zeynep
The European Union Erasmus program enables student exchange between higher education institutions in partner countries. This article focuses on Erasmus students' perspectives regarding Europeanness. Adopting qualitative methods including focus groups and in-depth interviews, the study was conducted in two universities with a comparative approach: Izmir (Turkey) in 2015 and Amsterdam (Netherlands) in 2016. The primary study provided a significant insight into how Erasmus students make sense of Europeanness in Turkey. Moving from this insight, the second study aimed to investigate further the notion of Europeanness in an EU member country. The study reveals that Erasmus students tend to express a strong European consciousness when they meet with the cultural other, whereas they prioritize nationalities in EU boarders. The article discusses that the idea of Europeanness still relies on its constitutive outside(s), whereas benefits of mobility stand out as a more powerful aspect when the other is not apparent within the Erasmus context.
Citation - WoS: 1
Citation - Scopus: 1
Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During Covid-19
(Routledge, 2023-10-31) Akın, Altuğ; Türkel, Selin; Umul Ünsal, Pınar; Unsal, Pinar Umul
This study discusses an undergraduate elective university course as a notable case for youth mobilization in combatting misinformation during COVID-19 with positive social and behavior change outcomes of an indicative nature. Remote modality of the civic engagement course entailed students’ voluntary work at partnering with society organizations specialized in new media technologies. Students’ engagement with the civil society organizations’ three different research and implementation projects as a form of voluntary work enabled them to mobilize in accordance with a vital dimension of infodemic management, namely engagement of communities to take positive action. Results derived from a mixed model research present that individual change observed on the students’ knowledge, attitudes and practices as well as social change objectives of partnering institutions and the course are modestly positive, suggesting replication of adapted course design and implementation in relevant contexts. ©, Copyright © Taylor & Francis Group, LLC.
Citation - WoS: 1
Knowledge Management in the Field of Advertising: How Advertising and Media Agencies Manage Knowledge?
(Academic Conferences Ltd, 2008) Misci, Sema; Uzunoglu, Ebru
In order to survive and to become more competitive in today's business world, companies need to use knowledge efficiently and effectively. Knowledge has become one of the most valuable and strategic resources for companies aiming to distinguish themselves from their competitors. The better the companies manage knowledge, the more they benefit from a competitive advantage. Many companies tend to use knowledge management as data or information management since the knowledge management framework is very much a current issue in the modern business world. Although these concepts are related, they should in fact be considered and managed differently. Of the two, knowledge management is a much wider subject, consisting of data, organizational culture and information management. Business-to-business services, such as advertising, which generate much creativity, are highly intangible, competitive and carry high risks. Therefore, managing and selling knowledge are the essential functions of these services. Advertising and media agencies need to use knowledge management in order to win, provide value to and maintain profitable clients. Today's clients give greater importance both to specialization, and to processed, construed data and information knowledge. They require solutions based on knowledge gained from data specially analyzed and formed to meet their own needs. Information and data for the field of advertising is gathered from different areas, such as marketing, consumer behaviour, media, and communication technologies. It is the agencies' job to manage and sell the knowledge relating to advertising, consumer, media and creative crafts by using this information and data. The main aim of our research is to show how agencies gather information and data from these fields to use as knowledge for their clients. Our research is based on qualitative data obtained from leading advertising and media agencies (including both international and national companies) as published by the Turkish Foundation of Advertising Agencies.
Citation - WoS: 2
Citation - Scopus: 2
Marking Differences, Consuming Identities: Race, Sexuality, Disease and Global Turkishness in the United Condoms of Benetton Campaign
(Sage Publications Ltd, 2014-02-04) Kaptan, Yesim
This article analyses two related phenomena, the transformation of Turkish nationalism and the articulation of a modern Turkish national identity through global processes. To understand these, the paper critically examines the cultural politics of an advertising campaign for Benetton Condoms that came out in 2000. Relying on interviews conducted with the employees of an advertising agency and basing my conclusion on a textual analysis of the outcomes of this campaign, it is argued that during this critical period of Turkey's rapid expansion to become a player in the global marketplace, such a campaign articulated global consumerism and Turkish nationalism. The result was the construction of a new Turkish identity; global Turkishness. In the cultural imagination of advertisers, concepts such as race, sexuality and disease become constituent elements of this global national identity. These concepts also articulate a popular consumerist Turkishness through the Benetton advertising campaign.
Citation - WoS: 23
Citation - Scopus: 28
Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and Israel
(Elsevier Science Inc, 2020-08) Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; Lahav, Tamar
The current exploratory research aims to understand adolescent perceptions of credibility and ethical attitudes toward online native advertising (NA), in conjunction with persuasion knowledge, and explore how these attitudes might differ in three different cultures: U.S., Turkey and Israel. A survey employing a NA article was administered among adolescents (n = 610). The manipulation examined their ethical attitudes and credibility perceptions toward the NA articles before and after the persuasion knowledge. Findings strengthen research assumptions that most adolescents have encountered NA without recognizing it as persuasive communication. Adolescents find NA articles less credible and less ethical when they are informed about it. Moreover, results show that adolescents in general have a tendency to accept NA as a moral practice, while findings point to significant differences in responses moderated by country of origin.
Citation - WoS: 10
Citation - Scopus: 12
See No Evil, Read No Evil': The Failing Role of Turkish Newspapers in Coverage of Turkey's 2016 Coup Attempt
(Routledge Journals, Taylor & Francis Ltd, 2018-03-12) Way, Lyndon C. S.; Karanfil, Y Gökçen; Ercifci, Aytunc
On 15 July 2016, a group of soldiers tried to wrestle political control of Turkey from the elected government. The coup attempt' was declared over within approximately 10h, but not before more than 300 civilians, police and soldiers had died. This paper examines how Turkish newspapers which are known to be oppositional' represented events of the night and the following few days before a state of emergency was declared which silenced almost all opposition. Through a close examination of images and written text, we reveal how newspapers fail to question government actions. Instead, an analysis of presuppositions and how social actors and their actions are recontextualised finds that newspapers represent events from the perspective of their political interests whilst not actually questioning the actions of the government. It is in this way that oppositional newspapers use the coup to further their interests at the expense of informing the public.
Citation - WoS: 4
Citation - Scopus: 3
Shared Meaning at the Intersection of Npo Reputation and Trust: a Personification Perspective
(Emerald Group Publishing Ltd, 2020-09-03) Turkel, Selin; Uzunoglu, Ebru; Misci Kip, Sema
Purpose - The purpose of this paper is to unearth common perceptions of non-profit organization (NPO) trust and reputation, with a specific focus in their overlaps and intersections. Examining the two concepts in tandem allows a more comprehensive approach offering new insights. Design/methodology/approach - This study is devoted to the analysis of the interplay of NPO trust and reputation combining semantic network analysis with a personification approach. The data are collected via semi-structured interviews with 482 individuals. Findings - The present results reveal both common (e.g. charitable, credible) and unique (e.g. illuminating, nice) personality traits. Findings also demonstrate that reputation is a broader concept than trust, with more characteristics. Moreover, it is possible to state that NPOs deemed reputable have a 50% chance of being trusted. Research limitations/implications - Clearly delineating the relationship between the concepts of NPO trust and reputation has certain conceptual significance and practical value. As traits are grouped in the existing taxonomy categories based on the analysis, it could contribute to improving understanding of these constructs, as well as a modification in the existing classification. Practical implications - This study aims to assist NPO managers by providing a list of ideal traits for NPO reputation and trust. It can serve as a guide for managers to assess their own perceptions, for comparison with those of competitors. Originality/value - To the authors' knowledge, this study is the first attempt to provide an interrelated perspective to the study of NPO trust and reputation through semantic network and personification approach.
Citation - WoS: 20
Citation - Scopus: 25
Uncovering Csr Meaning Networks: a Cross-National Comparison of Turkey and Slovenia
(Elsevier Science Inc, 2018-11) Golob, Ursa; Turkel, Selin; Kronegger, Luka; Uzunoglu, Ebru
This study addressed an important question about the meaning of corporate social responsibility (CSR), and how it is measured. Based on a comparison of the meaning networks of CSR in two countries with fundamentally different cultural and socioeconomic backgrounds, we argue that there is a need for an institutional perspective when studying CSR associations and expectations in a particular society. Thus empirical study involved the use of three methods the word-association technique, social network analysis, and blockmodeling using Pajek software; to provide deep insight into the structure of CSR associations. The findings suggest that the two societies have diverse collective cognitive structures regarding CSR. In Turkey, the philanthropic understanding of CSR is highly dominant, while the Slovenian social meaning of CSR is multidimensional. The findings point to the social construction of the concept of CSR with implications both for academic research and practice.
Citation - WoS: 6
Citation - Scopus: 8
Unveiling Corporate Values in a Crisis-Prone World: a Cross-Cultural Study
(Emerald Group Publishing Ltd, 2019-11-13) Geysi, Nilufer; Turkel, Selin; Uzunoglu, Ebru
Purpose The purpose of this paper is to compare corporate values of companies that exist in a volatile, uncertain, complex and ambiguous environment via semantic network analysis (SNA) approach. A secondary aim is to juxtapose these values with the expected values in turmoil from a cross-cultural perspective. Design/methodology/approach The paper examines values statements of companies in Fortune 500 rankings of Turkey and the USA in 2016. The data regarding expected values in turmoil are obtained through expert appraisal from 20 public relations scholars from each country. SNA method is applied in both stages of the study. Findings Findings show several common values for Turkish and American companies (e.g. customer focused and honest). However, Turkey reflects developing country values, such as development oriented, while American companies have post-materialist values, such as respectful. According to academicians' perspectives, ideal corporate values should represent long-term orientation and relationship building. Practical implications - To the best of the authors' knowledge, this is the first comparative study to take a network approach in the systematic examination corporate values in a business world that is threatened by crisis. Therefore, the results will generate implications for the corporate literature in addition to providing guidelines for corporate communication professionals. Originality/value This study is innovative in both context and methodology, comparing corporate values that exist in different sociocultural contexts via SNA, an approach which allows in-depth cultural analysis based on quantitative data.
Citation - WoS: 3
Citation - Scopus: 4
'we Just Know!': Tacit Knowledge and Knowledge Production in the Turkish Advertising Industry
(Sage Publications Ltd, 2013-10-25) Kaptan, Yesim
Drawing on interviews with advertisers in three Turkish advertising agencies, this paper analyses the knowledge production practices of these agencies in order to understand how tacit knowledge has become the main source of differentiation for survival in the advertising sector. Relying on Pierre Bourdieu's definition of common sense and Alfred Schutz's social theory of knowledge, I argue that the production of implicit or tacit knowledge - non-verbal, or otherwise unarticulated and intuitive forms of knowledge - is understood not merely as a business strategy and a battleground within and between agencies, but as a socially constructed form of power, working through discursive practices in advertising business. Thus, tacit knowledge, as a practical strategy, is employed for the purposes of improvisation and invention within the structured social order of the advertising field. In advertising, explicit or codified knowledge depends upon and privileges tacit knowledge in knowledge production processes, which are profoundly based on strategies of typification, human capital, common sense and everyday experience.
Citation - WoS: 1
Citation - Scopus: 1
When a Leader Does Not Know How Their Humor Is Viewed by Subordinates: Exploring Relationships Among Leaders' Meta-Accuracy Deficiencies, Subordinate Negative Affect, and Group Identification
(Routledge Journals, Taylor & Francis Ltd, 2025-05-19) Yang, Inju; Rhee, Seung-Yoon; Kim, Min Soo; Uzunoglu, Ebru; Kitchen, Philip J.
Rather than a generalized appreciation of leader humor, we argue that leader humor may not always be effective, even when it is positive in nature. Drawing on theories of meta-accuracy, self-other rating agreement, and social identification, we explore how leaders' lack of meta-accuracy regarding their own humor is associated with subordinates' negative affect toward the leader and their sense of group identification. We operationalize a lack of meta-accuracy as a misalignment between leaders' and subordinates' perceptions of leader positive humor. Our study found that when leaders lacked meta-accuracy in assessing their own humor, subordinates experienced increased negative affect, which in turn negatively influenced group identification. Our research highlights the importance of leaders' meta-accuracy in their use of humor. Deficiencies in this area can lead to either excessive or insufficient instances of leader humor, which become negative events for subordinates. Furthermore, our findings suggest that, from the subordinates' perspective, it is not the content of leader humor that holds importance, but rather its quantity relative to the expectations of the subordinates.

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