The primary goal of this study was to investigate students' perceptions of how incorporating a technological tool into the classroom education, the use of video camera for recording as well as discussing in-class group project presentations, influences their oral presentation, communication and career-related skills, learning motivations, and overall course evaluations. The research was conducted with 82 students enrolled in an undergraduate marketing course at a private university in Turkey. The findings illustrated that students evaluated the video-recorded presentations integrated into learning environment as highly effective at enhancing the learning outcomes and enriching the classroom education. (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of The Association Science Education and Technology
