Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14365/3

Browse

Now showing 1 - 3 of 3

Conspicuous Travel: Consuming and Sharing on Facebook
(Univ Complutense Madrid, Servicio Publicaciones, 2014) Arda, Zeynep
The self-conscious individual of our contemporaneity is excessively conscious of her/his appearance or manner, as it is constantly reflected in the digital mirrors of the online social network. We tend to build our images in the way that we want others to see us, hence slowly we losing the boundary between our images and our identities. Within this perspective, traveling also becomes an item of conspicuous consumption - and the online social network, its display.
Evolution About Comparative Advertising in the Spanish Framework
(Universidad del Zulia, 2016) Monferrer E.B.; Arda, Zeynep
The Spanish legal system of comparative advertising has undergone major changes as a result of the transposition of various directives that led the review of the LGP 1988, crystallizing in different standards that have come to light in recent times. Because of this we have, in recent years, particularly to see how the doctrine has been shaping its own regime for comparative advertising, which has become regarded as a very useful tool as it is carried out correctly and legally. With this work, we analyze the route of the figure of the comparative advertising based on some examples that have occurred in recent times. © 2016, Universidad del Zulia. All rights reserved.
Citation - WoS: 2
Citation - Scopus: 6
History and Communication Facing Territorial Projection: the Oriental Image of the City of Granada
(Univ Complutense Madrid, Servicio Publicaciones, 2013) Bernad Monferrer, Estela; Arda, Zeynep; Fernandez Fernandez, Cesar
History, the art, the architecture, the city (as concept and as material space), is a part of the heritage of territories. Unquestionably, Granada is joined to the Alhambra, and his images -both cognitive and affective- are linked to the image of oriental city that shows this monument (image that today is narrated and transmitted by audiovisual medias but that arises from storytelling of previous centuries). The whole background of perceptions that the cultural heritage of a territory detaches can turn into a fundamental tool for the same one, through the communication, with, among others, strategies of cityplacement and citymarketing.

Browse

Browsing Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection by Language "es"