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Issue Date | Title | Author(s) |
2021 | Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student Experiences | Türkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul |
2019 | B2B content marketing for professional services: In-person versus digital contacts | Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru |
2014 | Brand communication through digital influencers: Leveraging blogger engagement | Uzunoglu, Ebru ; Kip, Sema Misci |
2014 | Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' (NPO) websites | Uzunoglu, Ebru ; Kip, Sema Misci |
2007 | Creating Value from the Customer Oriented Marketing Point of View: As a Model of Value Delivery System | Uzunoglu, Ebru |
2019 | Customer expectation on call center representatives and its impact on word of mouth and purchase intention | Özdilek, Meltem |
2020 | Disenchantment with market society: Alternative life experiences | Ati̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru |
2022 | The effect of fear appeal message with self and family concerns on attitude toward advertising | Göküş, Büşra |
2017 | Engaging consumers through corporate social responsibility messages on social media: An experimental study | Uzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman |
2022 | Examining National Identity Building From a Network Analysis Perspective The Semantic Structure of Kemalist Journal Ulku | Akan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç |
2021 | Female consumers' sensory expectations of shopping malls: A semantic network analysis | Tuvay, Tolga |
2019 | Gender differences in communication incompetencies perceptions: A semantic network analysis on leader managers | Karaman, Belce |
2008 | Knowledge management in the field of advertising: How advertising and media agencies manage knowledge? | Misci, Sema ; Uzunoglu, Ebru |
2008 | Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü | Öksüz, Burcu ; Uzunoğlu, Ebru |
2007 | Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi | Uzunoğlu, Ebru |
2015 | "Nothing Will Ever Be the Same": The Borusan Case and the Socio-Cultural Dynamics of Crisis in Turkey: Turkey | Uzunoğlu, Ebru ; Türkel S. |
2012 | Reflections of organizational culture on university web sites: A comparative study of Turkish state and foundation universities | Umul, Pınar |
2022 | Self-organization theory of gentrification: Exploring individual branding practices in the emergence of Gastro-Urla | Taştan, İrem |
2021 | Shared meaning at the intersection of NPO reputation and trust: a personification perspective | Turkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema |
2016 | A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses | Türkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci |