TR Dizin İndeksli Yayınlar Koleksiyonu / TR Dizin Indexed Publications Collection

Permanent URI for this collectionhttps://hdl.handle.net/20.500.14365/4

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  • Article
    Impacts of Augmented Reality Marketing on Gen-Z Fashion Consumers Behavioral Intention
    (Chamber of Textile Engineers, 2024-12-31) Günduru, Beliz; Deniz, Deniz
    Yenilikçi teknolojiler tekstil ve moda endüstrisi için büyük önem arz etmektedir. Bu bağlamda bu araştırma çalışması, belirli bir artırılmış gerçeklik (AR) uygulamasını kullanarak AR teknolojilerinin Z Kuşağı moda tüketicilerinin davranışsal niyetleri üzerindeki etkisini anlamayı amaçlamaktadır. Bu çalışma, araştırma verilerini toplamak amacıyla 5 puanlık Likert Ölçeği ile modifiye edilmiş olan UTAUT2 modeline dayalı bir anket kullanılmıştır. Anket, yedi yapı altında dağıtılmış yirmi üç sorudan oluşmaktadır. 310 erkek ve kadın Z Kuşağı tüketicisi örneklem kullanılarak yapılan bulgular, algılanan değer (PV) boyutunun, Z Kuşağı tüketicilerinin moda alışverişi için AR teknolojisini kullanma niyetlerini olumlu yönde etkilediğini göstermektedir. Bulgular, araştırma modelinin davranışsal niyetin %75'ini açıkladığını ortaya koymaktadır. Tüm araştırma sonuçlarıyla, teknoloji kabul ve kullanım birleştirilmiş modeli-2 (UTAUT2) altı boyutu ile doğrulanmıştır. UTAUT2 modeline eklenen algılanan değer (PV) boyutu, modeli iyileştirmiştir. Orijinallik açısından, bu araştırma çalışması, gelişmiş bir AR uygulaması aracılığıyla belirli bir kullanıcı grubu olan Z Kuşağı moda tüketicilerinin davranışsal niyetleri üzerindeki artırılmış gerçeklik teknolojisinin etkilerini tanımlamaktadır.
  • Article
    Citation - WoS: 1
    Citation - Scopus: 1
    Revealing Marketing Criteria of Customs Services: a Dyadic Approach
    (Chamber Marine Engineers, 2019) Ildes, Ilkyaz; Gocer, Aysu
    The increasing importance of marketing services has led services industries to pursue ways of providing better services and improve customer satisfaction in a competitive marketplace. Knowing what can be promoted and what customers consider in choosing the service provider are important factors in a strategic marketing plan. Recognizing core competences with customer expectations and perceptions is undoubtedly the best tool for success. While services marketing has been studied for many services industries, logistics, particularly customs services, is rarely addressed. Exploiting services quality and perception scales, this qualitative study applied content analysis to semi-structured interviews to explore the marketing criteria of customs service providers from a dyadic perspective within business-to-business (B2B) services. Marketing criteria for customs services were categorized as company, personnel, and service-oriented. Three genuine dimensions were created in accordance with their relevance to the service provider company, employees working in the service provider company and the service itself. The results reveal that customs services marketing criteria taken into consideration by customers for service provider choice can be different when compared to other services within a B2B environment. This study contributes to services marketing regarding customs services by comparing the factors of logistics services quality and perception literature.
  • Article
    Citation - WoS: 28
    Citation - Scopus: 27
    Financial Development Convergence: New Evidence for the Eu
    (Central Bank Republic Turkey, 2017-06) Kilinc, Dilara; Seven, Unal; Yetkiner, Hakan; Yetkiner, İbrahim Hakan
    This paper aims to investigate whether the banking and stock market measures among European Union countries have been subject to a convergence process in order to verify whether the transition from the European Monetary System to the Single Currency in the last five decades have led to the integration of financial markets. We show that banking and stock market measures tend to converge across the EU over time, and the process is even improved by controlling for the quality of country level institutions and a range of macroeconomic variables. We conclude that there is a degree of success in the financial integration process of EU countries and therefore recommend that the EU accelerates financial integration to completion rather than to slowing the process. (C) 2017 Central Bank of The Republic of Turkey. Production and hosting by Elsevier B.V.