TR Dizin İndeksli Yayınlar Koleksiyonu / TR Dizin Indexed Publications Collection
Permanent URI for this collectionhttps://hdl.handle.net/20.500.14365/4
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Review Exploring the Factors Affecting Shared Biking Perception: Insights From Türkiye(Ege univ, fac economics & admin sciences, 2024-04-08) Oflaç, Bengü; Özcan, Seda; Sevil Oflac, BenguUnderstanding consumer perception regarding shared biking services requires the analysis of psychological factors underlying the late diffusion of shared biking services. In this regard, by scrutinizing these underlying factors, we aim to uncover insights that can inform the development of targeted business strategies that better align with users' preferences and needs, thereby overcoming barriers to adoption and facilitating the wider dissemination of shared biking systems. Findings show that as consumers perceive shared biking services as useful and hedonic, their attitudes become more favorable. Importantly, highlighting the mediating role of compatibility, this study emphasizes the congruence among shared biking services, consumers' lifestyles, and their traveling habits. Findings also suggest that perceived complexity has a negative impact on shared biking attitudes. Interestingly, no significant relationship was found between perceived risk and shared biking attitude. The findings provide further support for innovation diffusion and theory of reasoned action. The suggested theoretical framework integrates variables related to both barriers and drivers, thus guiding future studies on the sharing economy. The study also provides insights that contribute to the development of service design and marketing strategies that respond better to users' needs, and also, facilitate the spread of these mobility systems.Article Citation - WoS: 2Customer Service Failure Evaluations in Diverse Airlines Business Models(Ege Univ, Fac Economics & Admin Sciences, 2019-10-26) Dobrucali, Birce; Oflac, BenguEven though it is impossible to eliminate all failures in a service encounter, due to their negative outcomes, airlines' strive at minimizing failures as much as possible. Customers may act differently after failures, but the important point for airlines is to understand the underlying psychological mechanisms for prevention. In this regard, this study reveals the dynamics by which expectancies of passengers affect stability attribution, word of mouth (WOM) and repurchase intentions after exposing service failures in diverse airlines business models. Structural equation modeling is used to compare models in two airlines business contexts: low cost carriers (LCCs) and flagship airlines. Findings demonstrate that for LCC, passengers' expectations positively affect stability attributions. Additionally, stability attribution following flagship airlines service failure is found to have a negative effect on repurchase intentions. Finally, findings indicate that following both LCC and flagship service failures, stability attribution decreases WOM intention of passengers.Article Citation - WoS: 1Children in Urban Environments: a Case Study From a Dense Neighbourhood in Izmir-Turkey(Yildiz Technical Univ, Fac Architecture, 2022) Dikmen Güleryüz, Oylum; Dogan, Fehmi; Kasali, Altug; Guleryuz, Oylum DikmenThe aim of this study is to understand children's engagement with their urban outdoor environments in Izmir-Turkey, a city with a high urbanisation rate, and to explore the factors that affect their outdoor preferences outside of their school time. The study consists of a field study conducted in a densely populated middle-income neighbourhood. Participants are fourth-grade children from a state-run primary school aged 9-11 years (n=44) and their parents (n=40). The study followed a multi-methodological approach, employing questionnaires, drawing and story writing tasks as data collection methods. Results of the study showed the strong tendency to prefer outdoors during their free time even when their neighbourhood is a high-density urban settlement with limited opportunities for outdoor activities. In the studied neighbourhood, most of the participants mentioned the schoolyard over other locations as their preferred place fin- outdoor play. Other than the schoolyard, the children mainly reported familiar places in their neighbourhoods, close to their local environments which were also depicted in their drawings and described in their stories. From the perspectives of urban designers and policy-makers, the findings of the study highlight aspects to be concerned about opportunities for outdoor play in high-density and urbanised central neighbourhoods.