OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Results 1-20 of 47 (Search time: 0.006 seconds).

Issue DateTitleAuthor(s)
12015Advertising Adaptations between Globalization and Locality: Case of SnickersKaptan, Yesim 
22018An Anthropomorphistic Approach to Measuring Civil Society Organization's Reputation: A Semantic Network AnalysisTurkel, Selin 
32021Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student ExperiencesTürkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul 
42019B2B content marketing for professional services: In-person versus digital contactsWang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru 
52014Brand communication through digital influencers: Leveraging blogger engagementUzunoglu, Ebru ; Kip, Sema Misci 
62014Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' (NPO) websitesUzunoglu, Ebru ; Kip, Sema Misci 
72021Changing attitudes with an international event: A semantic network analysis of university students' attitudes towards refugee children through dialogue weekEvci, Serra 
82007Creating Value from the Customer Oriented Marketing Point of View: As a Model of Value Delivery SystemUzunoglu, Ebru 
92020Disenchantment with market society: Alternative life experiencesAti̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru 
102011E-işe alım sürecinde kurumsal web sitelerinin kullanımı ve konu üzerine bir araştırmaÖksüz, Burcu 
112022Effects of traditional and digital experiential marketing on brand loyalty: A Research on sephora brandÖztürk, Burcu; Kip, Sema 
122017Engaging consumers through corporate social responsibility messages on social media: An experimental studyUzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman
132021Evaluation of Adolescents' Ethical Perceptions on Native Advertising in TurkeyKip, Sema Misci ; Aksoy, Zeynep 
142022Examining National Identity Building From a Network Analysis Perspective The Semantic Structure of Kemalist Journal UlkuAkan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç 
152020Exploring native advertising in Turkey: insights from digital immigrants and digital nativesMisci Kip, Sema ; Umul Unsal, Pinar 
162018The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The NetherlandsAksoy, Zeynep 
172018Identity Construction in Circassian Exile StoriesAksoy, Zeynep 
182023Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During COVID-19Akın, Altuğ ; Türkel, Selin ; Umul Ünsal, Pınar 
192012İşveren markası yönetimi sürecinde iletişimin önemiÖksüz, Burcu 
202008Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?Misci, Sema ; Uzunoglu, Ebru