Sorkun, Metehan Feridun
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MF Sorkun & Sorkun, MF & Sorkun, M.F. & Sorkun MF & Sorkun, Metehan
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metehan.sorkun@ieu.edu.tr
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03.02. Business Administration
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Current Staff
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No research topics data found.
Sustainable Development Goals
1NO POVERTY
2
Research Products
2ZERO HUNGER
3
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3GOOD HEALTH AND WELL-BEING
0
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4QUALITY EDUCATION
4
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5GENDER EQUALITY
1
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6CLEAN WATER AND SANITATION
0
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7AFFORDABLE AND CLEAN ENERGY
0
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8DECENT WORK AND ECONOMIC GROWTH
8
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9INDUSTRY, INNOVATION AND INFRASTRUCTURE
13
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10REDUCED INEQUALITIES
1
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11SUSTAINABLE CITIES AND COMMUNITIES
4
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12RESPONSIBLE CONSUMPTION AND PRODUCTION
7
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13CLIMATE ACTION
1
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14LIFE BELOW WATER
0
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15LIFE ON LAND
1
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16PEACE, JUSTICE AND STRONG INSTITUTIONS
2
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17PARTNERSHIPS FOR THE GOALS
3
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Documents
21
Citations
333
h-index
9

Documents
21
Citations
285
No records found in other affiliations.

Scholarly Output
28
Articles
19
Views / Downloads
130/265
Supervised MSc Theses
4
Supervised PhD Theses
0
WoS Citation Count
283
Scopus Citation Count
333
Patents
0
Projects
6
WoS Citations per Publication
10.11
Scopus Citations per Publication
11.89
Open Access Source
10
Supervised Theses
4
| Journal | Count |
|---|---|
| European Journal of Innovation Management | 2 |
| Celal Bayar Üniversitesi Sosyal Bilimler Dergisi | 1 |
| Contributions to Management Science | 1 |
| Ege Academıc Revıew | 1 |
| European Management Revıew | 1 |
Current Page: 1 / 5
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28 results
Scholarly Output Search Results
Now showing 1 - 10 of 28
Master Thesis Software as a Service (saas) Lifetime Deals: Consumer Preferences and Purchase Intentions(İzmir Ekonomi Üniversitesi, 2023) İdin, Noyan Alperen; Sorkun, Metehan FeridunÖzellikle rekabetçi SaaS pazarında olan çoğu girişim, henüz bir yılını doldurmadan finansal problemler nedeniyle kapanmaktadır. Bu noktada ömür boyu teklifler, yeni girişimlerin operasyonel maliyetlerini sürdürebilecek gelir elde etmesini, kullanıcı kitlesi elde etmesini ve rekabetçi konuma gelmesini sağlamaktadır. Öte yandan, ömür boyu teklifler tüketicilere fayda (hizmeti ömür boyu kullanmak) ve riskleriyle (tek seferde önden ödeme yapmak) beraber gelmektedir. Dolayısıyla kullanıcıların satın alma niyetlerini etkileyecek hizmet özelliklerini anlamak büyük önem taşımaktadır. Bu araştırma, ana SaaS ömür boyu özelliklerini (fiyat, insan desteği, iade seçeneği, düzenli özellik güncellemeleri) ve tüketiciye ilişkin değişkenleri (algılanan risk, güven, dijital yeterlilik, kullanım sıklığı ve dönemi) inceleyerek, SaaS ömür boyu anlaşmalar için tüketici satın alma niyetlerini etkileyen faktörleri anlamayı amaçlamaktadır. Bu araştırmada, odak grup çalışması, seçime dayalı konjoint analizi, hiyerarşik Bayesci model, doğrulayıcı faktör analizi (CFA) ve faktör skor regresyon yöntemi gibi çeşitli yöntemler kullanarak, 2195 katılımcıdan gelen yanıtlar analiz edilmiştir. Bulgular, tüm belirlenen önemli SaaS ömür boyu özelliklerinin tüketicilerin algıladığı faydayı anlamlı olarak etkilediğini göstermektedir. Ayrıca, kullanım dönemi sıklığı, algılanan güven ve dijital yeterlilik gibi tüketiciye ilişkin değişkenler de satın alma niyetini olumlu yönde etkilemektedir. Algılanan risk üzerinde fiyatın, kullanım sıklığı üzerinde özellik güncellemelerinin faydası gibi belirli düzenleyici etkiler gözlemlenmiştir. Bu araştırma, SaaS ömür boyu teklif kapsamındaki tüketici davranışlarını araştırarak teorik katkı sunmanın yanı sıra, yeni girişimlerin finansal zorlukları aşabilmek için ömür boyu teklifleri nasıl kullanabileceğine dair bir çerçeve sunmaktadır.Article Citation - WoS: 54Citation - Scopus: 62Omni-Channel Capability and Customer Satisfaction: Mediating Roles of Flexibility and Operational Logistics Service Quality(Emerald Group Publishing Ltd, 2020-04-23) Sorkun, Metehan Feridun; Yumurtaci Huseyinoglu, Isik Ozge; Boruhan, GulmusPurpose This study aims to reveal how omni-channel capability leads to customer satisfaction by examining the mediating roles of flexibility and operational logistics service quality (LSQ). Design/methodology/approach Consumers who had previously shopped from any particular retailer's both online and physical stores were surveyed to collect data on research constructs. Structural equation modelling and bootstrapping were employed to test research hypotheses. Findings This study shows the double mediation of flexibility and operational LSQ in the effect of omni-channel capability on customer satisfaction. Despite this indirect effect, omni-channel capability does not directly affect customer satisfaction, implying the full mediations of flexibility and operational LSQ. However, these mediating effects could not be verified for certain types of retailers (e.g. electronic retailers). Originality/value By using the theoretical lens of capability-service quality-performance triad (C-SQ-P), this study shows how omni-channel capability and flexibility affect customer satisfaction through operational LSQ. Hence, an original finding is that developing omni-channel capability may not be sufficient for customer satisfaction and that it may need to be supported by flexibility and operational LSQ. It additionally reveals that the mediations of flexibility and operational LSQ hinge on the type of retailing industry examined. Thus, this study draws on the necessity of investigating the contingent roles of flexibility and operational LSQ in omni-channel retailing for customer satisfaction.Article Citation - WoS: 16Citation - Scopus: 20The Impact of Product Variety on Lsq in E-Marketplaces(Emerald Group Publishing Ltd, 2019-08-20) Sorkun, Metehan FeridunPurpose The purpose of this paper is to reveal the impact of the e-tailers' product variety decisions on their logistics service quality (LSQ) in B2C e-marketplaces. Furthermore, it investigates the mediation of transaction intensity and the moderation of the perceived technical quality in this relationship. Design/methodology/approach The data were collected from one of Turkey's biggest e-marketplace firms, N11.com. Consumer evaluations and the e-tailers' product offers were used to operationalize research variables. Structural equation modeling was used to test the research hypotheses. Findings Product variety increases the sales of e-tailers but negatively affects their LSQ. This negative effect does not stem from the operational complexity resulting from increased sales; on the contrary, transaction intensity actually suppresses the negative effect of product variety on LSQ. This study additionally reveals that the perceived technical quality weakens the negative impact of product variety on LSQ. Originality/value The intense competition in e-marketplaces makes LSQ a key competitive factor, highlighting the importance of revealing its determinants. Although the negative effect of product variety on operational performance has been revealed in manufacturing and physical retailing environments, it has been under-investigated in online retailing. Drawing on a knowledge-based view, this study reveals how product variety decreases LSQ in the online context despite its unique features (i.e. temporal and spatial separation). Moreover, by demonstrating that the delivered product's instrumental performance affects the perceived LSQ, it reveals that technical quality and functional quality are not disjoint components in online purchases.Article Citation - WoS: 10Citation - Scopus: 12Service Modularity in E-Learning Programs: an Analysis From the Perceived Usefulness Perspective(Emerald Group Publishing Ltd, 2022-03-16) Sorkun, Metehan Feridun; Yurt, Oznur; Hsuan, JulianaPurpose This study investigates the effects of service modularity on the perceived usefulness (PU) of e-learning programs through the perceived ease of use (PEoU) and service customization. Design/methodology/approach Structural equation modeling was used to test four hypotheses with survey data from 517 undergraduates in Turkey. Findings Results show that service modularity affects the PU of e-learning programs through the PEoU. Service customization negatively moderates the effect of service modularity on the PEoU, but positively moderates the effect of the PEoU on the PU of e-learning programs. Practical implications This study offers insights that support the decisions of policymakers and higher education institutions on how to design appealing e-learning programs cost-effectively. Social implications This study reveals the determinants of the PU of e-learning, which could support the democratization of access to higher education in emerging countries where barriers to higher education are relatively greater than in developed countries. Originality/value The concept of service modularity is explored in the e-learning context from the students' perspective. This study shows that the standardized interfaces across course modules increase the PU of e-learning programs by improving the ease of use. It also shows, interestingly, that service customization, enabled by modularity, is not always appreciated by service consumers, because of the potential extra effort demanded in communicating their unique needs to service providers.Book Part Citation - Scopus: 13Digitalization in Logistics Operations and Industry 4.0: Understanding the Linkages With Buzzwords(Springer, 2019-11-10) Sorkun, Metehan FeridunThe new industrial revolution, Industry 4.0, requires digital transformation in all business operations including those of logistics. The digitalization in logistics operations, such as transportation, warehousing, inventory planning, sourcing, and return can provide firms high levels of flexibility and efficiency that are key to competitiveness in the era of Industry 4.0. In this regard, many buzzwords (technologies) are discussed in the discourses of Industry 4.0, emphasizing their key importance for the successful digitalization of logistics operations. However, the lack of clear understanding on these buzzwords and their interrelations is a barrier to firms’ determination of a clear road map for the digitalization process. For this reason, this study aims to initially introduce the Industry 4.0 enabling technologies (buzzwords), expected to be widely used in logistics operations in the immediate future, and then reveals the linkages between these technologies. To this end, this study applies the fuzzy-total interpretative structure modelling on the Industry 4.0 enabling technologies, which are big data analytics, internet of things, artificial intelligence, cloud technology, 3D printing, augmented reality, 5G connection, and autonomous vehicles. The results show that most Industry 4.0 enabling technologies are interdependent, but to different degrees. These results provide guidance on which technologies firms should primarily focus on to achieve digital transformation in logistics operations. © 2020, Springer Nature Switzerland AG.Master Thesis The Impact of Covid-19 on E-Commerce Product Return Strategies: a Cross-National Study(İzmir Ekonomi Üniversitesi, 2021) Hıda, Kawtar; Sorkun, Metehan FeridunBu çalışma, çok uluslu bir bağlamda Covid-19 salgını sırasında e-ticaret iade yönetimi stratejilerini araştırmaktadır. Spesifik olarak, hükümetler ve e-ticaret faaliyeti düzenleme kurumları tarafından getirilen pandemiye yönelik kısıtlama ve tedbirlerin, e-perakendecilerin ürün iadelerini yönetme şekillerini nasıl etkilediğini ve değiştirdiğini açıklamayı amaçlamaktadır. Bu amaç doğrultusunda kalitatif araştırma yöntemi kullanılmıştır. Farklı ülkelerde faaliyet gösteren e-ticaret şirketlerinin çeşitli pozisyonlarında görev alan çalışanlarıyla yarı yapılandırılmış mülakatlar yapılmıştır. Ayrıca izlenen stratejilerin etkinliğini öğrenmek için bu şirketlerin müşterileriyle de yarı yapılandırılmış mülakatlar yapılmıştır. Sonuçlar, e-perakendecilerin izlediği üç ana stratejiyi ortaya koymaktadır: (i) söz konusu ülkede yürürlükte olan kısıtlamalara uyum sağlamak için pandemi öncesinde benimsenen ürün iade politikasını değiştirmek, (ii) pandemiden önce kullanılan iade politikasını güncellemek ve (iii) aynı iade politikasını korumak. Şirketler ve müşteriler açısından, her strateji kendi bağlamında etkinliğini göstermiştir. Bulgularımız, e-perakendecilerin, ülkelerinde paket teslimatının karmaşık ve özel prosedürlere tabi olduğu durumlarda çevrimiçi ürün iade yönetiminde dış kaynak kullandığını göstermektedir. Diğer bağlamlarda, e-perakendecilerin, sosyal etkileşimleri en aza indirmeye ilişkin kısıtlamalara uyum sağlamak için çevrimiçi iade stratejilerinde temassız operasyonları kullandığı görülmektedir. Sıkı karantina kurallarının geçerli olduğu bağlamlarda "Teslim Et ve Al" stratejisi kullanılarak sadece ürün değişimlerine izin verilmiştir. Ayrıca, "kargoların temassız alınması" ve "kargoların posta kutularına temassız bırakılması" gibi çevrimiçi iade yönetimi stratejilerinin öne çıktığı görülmüştür. Bu bulgulara dayanarak çalışmamız yöneticilere olası benzer krizlerde uygun strateji belirlemelerine yardımcı olabilecek ve ayrıca araştırmacıların bu alanda ampirik araştırma yapmalarına olanak sağlayabilecek bir dizi eyleme geçirilebilir önerilerde bulunmaktadır.Article How Formal Institutional Failure Shapes the Corporate Political Connection-Innovation Relationship: A Strategic Sensemaking Perspective(Emerald Group Publishing Ltd, 2025-09-30) Onder, Cetin; Sorkun, Metehan Feridun; Ozen, SukruPurposeThe purpose of this paper is to examine how managerial perceptions of formal institutional failure shape between-firm variance in the relationship between corporate political connections (CPCs) and innovation. We develop and empirically test a model in which such perceptions moderate both the CPC-innovation input and CPC-innovation output relationships.Design/methodology/approachWe test our hypotheses using data from the EBRD-EIB-World Bank Enterprise Surveys 2018-2020, a joint initiative of the European Bank for Reconstruction and Development (EBRD), the European Investment Bank (EIB) and the World Bank. The dataset includes approximately 28,000 enterprises across 41 countries in Europe, Central Asia, the Middle East and North Africa, representing a wide range of institutional systems. We analyze these data with multiple regression techniques that account for potential endogeneity in observational settings.FindingsOur findings indicate that stronger managerial perceptions of formal institutional failure enhance the extent to which firms leverage their CPCs for both innovation input and innovation output.Practical implicationsWe highlight the practical importance of cultivating political acumen to effectively mobilize CPCs and show how managers can calibrate their political ties by observing patterns of formal institutional failure. Our findings provide actionable guidance for executives seeking to foster innovation in both developed and developing countries.Originality/valueWe theorize how managerial sensemaking of formal institutional failure fosters the development of political acumen, which in turn shapes the CPC-innovation relationship. Moreover, we show that these perceptions exert their influence regardless of the overall quality of formal institutions in the national context.Article Citation - WoS: 2Citation - Scopus: 2A Model for the Effective Design of Customized Recycling Programs Through Audience Segmentation and Modularity Approaches(Elsevier B.V., 2024-01) Sorkun, Metehan Feridun; Özen, Şükrü; İşcen, S.M.One-size-fits-all approaches to encouraging household recycling behavior remain ineffective in densely populated urban areas due to their failure to address the heterogeneity in household needs/motivations for recycling. In contrast, extensive service customization escalates costs, requiring finding ways to use available resources effectively. We aim to develop a model to resolve this dilemma based on empirical research on 526 households sampled from a densely populated district of İzmir, Turkey. We applied a model-based recursive partitioning method to identify recycling behavior segments with their critical determinant factors. We then conducted a focus group study to investigate strategies for exploiting commonalities and considering differences across segments regarding their determinant factors. The decision tree analysis revealed the existence of 12 segments differentiated by the determinant factors of task knowledge, perceived convenience, moral norms, social norms, how to dispose of waste, and marital status. The focus group study suggested a range of informative, operational, and social intervention methods that address these factors in pairs or individually. Drawing on these findings, we develop a model that guides the design of recycling programs in which customized intervention methods can influence multiple segments simultaneously. Our empirical analysis shows that the methods elevating ‘perceived convenience’ and ‘task knowledge’ even slightly above the moderate level would increase the likelihood of recycling for more than half of households. Our model further suggests customized intervention methods which consider the segments' sizes, their current recycling likelihoods, and the potential improvements in these. This study contributes mainly by developing a model for designing customized recycling programs that maximize household contributions with the available budget/resources. Public managers can use our model to design effective recycling programs considering budget limitations. © 2023 Institution of Chemical EngineersArticle Citation - WoS: 2Citation - Scopus: 2Political Corruption as a Source of Regulatory Obstacles To Npd and the Role of Business Associations in Overcoming These Obstacles(Emerald Publishing, 2023-12-14) Sorkun, M.F.; Özen, Ş.Purpose: This study investigates how perceived political corruption, a generally overlooked corruption type, relates to firms' new product development (NPD) through perceived regulatory obstacles. It also examines firms' perceptions of business association support in this relationship, considering these associations' potential support for NPD. Design/methodology/approach: This study conducted an empirical analysis of 1,663 firms in Turkey, a country noted for a history of legislative corruption, and in which there are strong business associations. Drawing the data from the World Bank's 2019 Enterprise Surveys Dataset, this study tested the hypotheses via the two-stage factor score regression method. Findings: This study finds that perceived political corruption significantly relates to NPD negatively through perceived regulatory obstacles. It also finds that the perceived support of business associations to NPD is significantly greater when firms perceive regulatory obstacles but only slight political corruption. Originality/value: As far as political corruption is concerned, this study reveals that corruption can also be the cause of regulatory obstacles, expanding the common view of corruption as a means of overcoming regulatory obstacles to NPD. In addition, it introduces the role of business associations in this relationship by revealing their support to NPD for different levels of perceived political corruption and regulatory obstacles. © 2023, Emerald Publishing Limited.Book Part Citation - WoS: 3Citation - Scopus: 5The Effects of Companies' Reverse Logistics Motivations on Their Reverse Logistics Networks(Springer, 2018) Sorkun, Metehan Feridun; Onay, MeltemThe aim of this paper is to show how the differences in the motivations of companies to implement reverse logistics affect their reverse logistics networks. Effective reverse logistics management facilitates the accomplishment of many goals for companies, such as reducing operational costs, increasing customer satisfaction, boosting brand value, and meeting the requirements of environmental regulations. However, the prominence of these motivations may vary according to sector. In some sectors, the strict government regulations in force may compel companies to implement reverse logistics, while in others, consumers may be highly conscious of the environmental-friendly production, encouraging companies to engage into reverse logistics activities. This situation calls for studies that analyse the differences in companies' motivations to implement reverse logistics, and explain in turn how these differences shape their reverse logistics networks. Hence, this study has adopted a multiple-case study analysing reverse logistics activities of four companies each representing one of the following sectors: textile, battery, building materials, and food. Such cross-sectoral analysis enables an examination of the reverse logistics network design according to different motivation factors. The results reveal that different RL motivations have an impact on three reverse logistics design issues: the collection of returns, the location to inspect returns, and forward/ backward integration on RL networks. This study explicates the theoretical and practical implications of these results as well.
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