Gülden, Selin

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/6662
Name Variants
Gulden, Selin
Job Title
Email Address
selin.gulden@ieu.edu.tr
Main Affiliation
06.04. Interior Architecture and Environmental Design
Status
Current Staff
Website
ORCID ID
0000-0002-9985-4959
Scopus Author ID
56660561600
Turkish CoHE Profile ID
9220523D194F8640
Google Scholar ID
x3qQnksAAAAJ
WoS Researcher ID
AAF-3752-2019
Files
Selin_Gulden.png (106.52 KB)

Sustainable Development Goals

11

SUSTAINABLE CITIES AND COMMUNITIES
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0

Research Products

4

QUALITY EDUCATION
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1

Research Products

8

DECENT WORK AND ECONOMIC GROWTH
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1

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12

RESPONSIBLE CONSUMPTION AND PRODUCTION
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0

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9

INDUSTRY, INNOVATION AND INFRASTRUCTURE
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4

Research Products

15

LIFE ON LAND
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0

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6

CLEAN WATER AND SANITATION
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0

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1

NO POVERTY
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0

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7

AFFORDABLE AND CLEAN ENERGY
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0

Research Products

10

REDUCED INEQUALITIES
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0

Research Products

14

LIFE BELOW WATER
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0

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2

ZERO HUNGER
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0

Research Products

13

CLIMATE ACTION
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0

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5

GENDER EQUALITY
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0

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16

PEACE, JUSTICE AND STRONG INSTITUTIONS
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0

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17

PARTNERSHIPS FOR THE GOALS
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0

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3

GOOD HEALTH AND WELL-BEING
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0

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Documents

5

Citations

53

h-index

2

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Documents

5

Citations

37

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Scholarly Output

5

Articles

2

Views / Downloads

5/15

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

37

Scopus Citation Count

53

WoS h-index

2

Scopus h-index

2

Patents

0

Projects

0

WoS Citations per Publication

7.40

Scopus Citations per Publication

10.60

Open Access Source

2

Supervised Theses

0

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JournalCount
Desıgn Journal2
3Rd World Multıdıscıplınary Cıvıl Engıneerıng, Archıtecture, Urban Plannıng Symposıum (Wmcaus 2018)1
5Th World Multıdıscıplınary Cıvıl Engıneerıng-Archıtecture-Urban Plannıng Symposıum (Wmcaus)1
Journal of Brand Management1
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Now showing 1 - 5 of 5
  • Thumbnail Image
    Article
    Citation - WoS: 31
    Citation - Scopus: 41
    I Love To Hate You: Loyalty for Disliked Brands and the Role of Nostalgia
    (Palgrave Macmillan Ltd, 2015) Demirbağ Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; Aktan, Damla
    Brand loyalty has been a popular research area for the previous decades, and concepts such as satisfaction, trust, repurchase behavior and positive brand image have been associated with brand loyalty as antecedents of the concept. This study investigates how much satisfaction actively is required for the development of brand loyalty, focusing on the cases in which loyalty is retained in spite of being disliked. This qualitative study employs 14 semi-structured interviews and for the first time in the literature reveals that nostalgia may play an important role in maintaining an otherwise failed brand relationship, among other factors previously noted.
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    Conference Object
    Citation - WoS: 5
    Citation - Scopus: 9
    The Effect of Artificial Intelligence (ai) on New Product Development (npd): a Future Scenario
    (Iop Publishing Ltd, 2020) Karakoylu, P. Elif; Kural, Asli G.; Gulden, Selin
    In the future, artificial intelligence (AI) is likely to encounter users in many areas. Today, there is research on these and also products that consist of extensive interactions with the application. In the context of the concept of new product development (NPD), we focus on what kind of scenario the user expects in the future, given the current resources, applied surveys and data collection base, while addressing the impact of artificial intelligence on developing and growing products. Our survey results with Generation Z show how digital assistants created by the influence of artificial intelligence connect with the user and how these assistants will meet with the user in the future. It was concluded that the participants wanted to be friends with the product they were using in line with their answers to open-ended questions. In line with this result, we designed a product based on predictions and developed a future scenario with this product. The future scenario developed has been in the direction of supporting the survey results that we apply to the users.
  • Thumbnail Image
    Conference Object
    Citation - WoS: 1
    Citation - Scopus: 2
    Design-Led Innovation Strategies of Family Entrepreneurs: Case-Based Evidence From an Emerging Market
    (Routledge Journals, Taylor & Francis Ltd, 2019) Gulden, Selin; Er, Ozlem
    This paper reveals insights from an ongoing PhD study engaging with the innovation management of family owned furniture manufacturers in Turkey. The initial findings presented in this paper relate to the strategies applied in the innovation process of the first case study undertaken within the ongoing PhD. The aim of the study is to seek the entrepreneurial opportunities and challenges when achieving Design-Led Innovation (DLI) in an emerging market. The data are hoped to provide a better understanding of the factors affecting a family business to gain competitive advantage in the market through innovation. The main insight presented in this paper is that family entrepreneurs have unique decision-making processes and strategies during phases of innovation. The other key initial insight found through thematic analysis of in-depth qualitative interviews include key concepts such as vision for design awareness, strengthening existing know-how, customer-oriented strategy, and investment in knowledge.
  • Thumbnail Image
    Article
    How Family Affects Dynamic Innovation Capabilities in a Design-Intensive Industry
    (Routledge Journals, Taylor & Francis Ltd, 2023) Gulden, Selin
    Family firms (FFs) represent approximately two thirds of all firms with huge impact on global economy. Subsequently, innovation is also considered to be the key to competitive advantage, and long-term survival. Thus, research on innovation in FFs has been rising. However, there is a gap in the literature to understand how FFs' capabilities are shaped by a constantly changing environment and how they survive in it. Since design-intensive industries reveal dynamic innovation capabilities (DICs) in emerging markets that are mostly underrepresented in the literature, they form the research context of this study. The outcomes of this paper are expected to reveal the heterogeneity of FFs' capabilities as well as the strategies of FFs. Secondly, the findings would reveal the roles of design contributing to these capabilities in FFs, which highlight the interaction between design and innovation practices of manufacturing FFs in an emerging market.
  • Thumbnail Image
    Conference Object
    Citation - Scopus: 1
    Analysis of Pss Design Development Models in Turkey
    (Iop Publishing Ltd, 2019) Cakiroglu, Melisa; Gulden, Selin
    The article aim is observing and framing I-am associates' process model as an example of in the context of Turkey while comparing it with the existing models. Product Service System (PSS) design is a new field in Turkey and best example to observe PSS development in there is I-am Associates because it is a local company, created and developed in here and when we looked their existing work so far. Because of this article specifically focused on PSS design development models, first ones that come up in the literature should have been analysed. For better understanding how companies developed their ideas, work, as a flexible method semi-structured interview has been made with the selected company. Questions was generalised for not to frame their answers. Two founder of the company briefly explained how their process works and in which phases they are going deeper. The research identified that the PSS design process reported by literature is not representative, lacking on some sub-phases. Seven models had been analysed and seven common phases identified with 18 total sub-phases for creating a process model for the selected company. Those findings helped to frame basic steps in the process.