Tuğrul, Tuğba

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/6738
Name Variants
Örten Tugrul, Tuğba
Tugrul, T. Orten
Tugrul, T.
Orten Tugrul, Tugba
Tugrul, Tugba Orten
Tugrul, Tugba
Job Title
Email Address
tugba.tugrul@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
Website
ORCID ID
0000-0002-1369-8490
Scopus Author ID
56582083500
Turkish CoHE Profile ID
065FF3E9A613A8DB
Google Scholar ID
WoS Researcher ID
ECV-8778-2022
Files
Tugba_Tugrul.png (12.33 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
5
Research Products
ZERO HUNGER2
ZERO HUNGER
2
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
1
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
7
Research Products
GENDER EQUALITY5
GENDER EQUALITY
3
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
1
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
5
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
7
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
3
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
7
Research Products
CLIMATE ACTION13
CLIMATE ACTION
4
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
2
Research Products
LIFE ON LAND15
LIFE ON LAND
1
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
2
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
3
Research Products
Documents

15

Citations

52

h-index

3

Go to Scopus profile
Documents

17

Citations

91

Go to WoS profile
Scholarly Output

34

Articles

9

Views / Downloads

41/91

Supervised MSc Theses

5

Supervised PhD Theses

2

WoS Citation Count

63

Scopus Citation Count

52

Patents

0

Projects

0

WoS Citations per Publication

1.85

Scopus Citations per Publication

1.53

Open Access Source

12

Supervised Theses

7

JournalCount
Reshaping Marketing Science in Wholesaling and Retailing2
Vısıon 2020: Sustaınable Economıc Development And Applıcatıon of Innovatıon Management2
Vısıon 2025: Educatıon Excellence And Management of Innovatıons Through Sustaınable Economıc Competıtıve Advantage2
Educatıon Excellence And Innovatıon Management: A 2025 Vısıon To Sustaın Economıc Development Durıng Global Challenges1
Enhancing Business Communications and Collaboration Through Data Science Applications1
Current Page: 1 / 5

Scopus Quartile Distribution

Competency Cloud

GCRIS Competency Cloud

Scholarly Output Search Results

Now showing 1 - 10 of 32
  • Thumbnail Image
    Article
    Citation - WoS: 21
    Citation - Scopus: 24
    Promoting Charitable Donation Campaigns on Social Media
    (Routledge Journals, Taylor & Francis Ltd, 2018) Tugrul, Tugba Orten; Lee, Eun-Mi
    It is salient to investigate how to increase persuasiveness of donation campaign messages communicated on social media. The purpose of this paper is to propose that a construal fit between different message frames (loss/gain framing and desirability/feasibility framing) and donation temporal proximity enhances the persuasiveness of charity donation messages. A convenience sample of 120 adults in Izmir voluntarily participated in this study and participants were randomly assigned to one of four experimental conditions. This research shows that gain-framed donation-promoting messages paired with desirability-framed messages are more effective on distant-future donation intentions, whereas loss-framed messages paired with feasibility-framed messages are more effective on near-future donation intentions. The findings of this paper are to figure out ways to enable marketers to develop effective Corporate Social Responsibility strategies for telecommunication service companies to encourage consumers' charitable donations in a social media context.
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    Conference Object
    Extending Sustainable Business Model Archetypes With a Stakeholder Value Creation Perspective
    (Int Business Information Management Assoc-Ibima, 2020) Tuğrul, Tuğba
    This conceptual paper aims to extend sustainable business model archetypes developed by Bocken et al (2014) by incorporating a stakeholder value creation perspective suggested by Freudenreich et al (2019) and holistic sustainability orientation recommend by Elkington (1998). Among eight archetypes, only two sustainable business models, adopting a stewardship and developing scale up solutions, embrace a triple bottom line approach and aim at creating value with and for a wide range of stakeholders. In addition, meeting the needs of shareholders is a common characteristic of all almost all archetypes, excluding repurposing for society/environment. Sustainable business models focusing on material-energy efficiency, renewable energy sources and sustainable production-consumption engage with value delivery network actors to create value. In line with triple bottom line approach, only four of the archetypes integrate economic, environmental, and social benefits for sustainable development.
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    Conference Object
    Consumer Responses To Multiple Celebrity Endorsement Advertising: a Self-Schema Matching Approach
    (Int Business Information Management Assoc-Ibima, 2019) Tuğrul, Tuğba; Jang, Jaewon; Avci, Fatma Nur
    This study examines consumer responses to multiple celebrity endorsement advertisements from a self-schema matching approach. The results suggest that attitude toward the global endorser has a stronger influence on attitude toward the advertisement for consumers whose global identity is more accessible, whereas attitude toward the local endorser is more influential for the ones with stronger local identities. Additionally, it is demonstrated that purchase intention is only significantly influenced by attitude toward the local endorser among consumers with stronger local identities.
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    Conference Object
    Pursuing Energy Sustainability in Azerbaijan
    (Int Business Information Management Assoc-Ibima, 2019) Karimli, Kanan; Orten Tugrul, Tugba
    This research aimed at exploring Azerbaijan's path in pursuing sustainable energy after gaining independence. Secondary data collected from scholarly articles, reports from international organizations and governmental publications revealed that Azerbaijan has to work on two areas to achieve energy sustainability: renewable energy exploitation and energy efficiency improvement. Recommendations to achieve energy sustainability in Azerbaijan are discussed.
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    Article
    Citation - WoS: 9
    Citation - Scopus: 10
    The Phenomenon of Brand Hate: a Systematic Literature Review
    (Routledge journals, taylor & francis ltd, 2024) Taqi, Muhammad; Bagozzi, Richard P.; Tugrul, Tugba; Yaprak, Attila
    Research on the positive emotions that consumers develop toward brands is well-established in the marketing literature. Studies on the negative consumer emotions toward brands have been relatively new but growing. In this paper, we report findings from a systematic literature review on one of these emotions, brand hate. We identify the antecedents and possible consequences of brand hate, comment on the literature strands that have come to define brand hate to date, and the methodologies that have been used to examine brand hate relationships. We offer a conceptual model that views brand hate as a mediational influence on brand hate antecedents and outcomes. We comment on the theoretical foundations' researchers have used as conceptual anchors in their studies and offer promising questions for future research on brand hate issues.
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    Article
    Citation - WoS: 4
    Citation - Scopus: 7
    The Impacts of Fear and Disgust on the Perceived Effectiveness of Smoking Warning Labels: a Study on Turkish University Students
    (Sage Publications Inc, 2015) Tugrul, Tugba Orten
    This study investigated the perceived effectiveness of pictorial warning labels on cigarette packages on Turkish university students. In particular, the impacts of fear and disgust elicited by these labels were examined using the smoking decision process model. A survey was conducted with 344 undergraduate students at a private university in Izmir, the third largest city of Turkey. The findings showed differences in levels of fear and disgust evoked by pictorial warning labels for each stage in the smoking decision process, which in turn led to differences in the perceived effectiveness of the labels. Thus, this study underlines the importance of tailoring antismoking messages according to specific target groups and also suggests considering the smoking-decision-process model as segments and targeting groups in creating effective messages.
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    Conference Object
    Citation - WoS: 1
    Exploring the Relationship Between Organizational Cultures, Openness To Experience and Work Engagement
    (Sciendo, 2023) Uyuğ Şengün, Damlasu; Tuğrul, Tuğba
    The present study aims to investigate the effects of organizational culture and openness to experience personality trait on work engagement in a collectivistic country context. A within-subject, vignette-based experiment was conducted to compare the effects of clan and hierarchy cultures on work engagement among Turkish employees. Results indicated that hierarchy culture and clan culture both lead to high work engagement. However, mixed-design ANOVA results revealed that organizational culture type neither individually nor interacting with openness to experience lead significant differences in work engagement levels. The coexistence of a clan culture and hierarchy culture in Turkish companies may be one explanation for these findings. The knowledge of how and under what conditions organizational culture affects work engagement may be enhanced by future cross- country comparative studies.
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    Master Thesis
    The Effects of Relationship Quality and Relationship Duration on Negative Wom in Service Failure Encounters
    (İzmir Ekonomi Üniversitesi, 2023) Kara, Tuğberk; Tuğrul, Tuğba
    Müşteriler genellikle satın aldıkları hizmetlerden memnun kalmadıkları zaman ağızdan ağza olumsuz sözler yayarlar. Müşteriler bir hizmet hatasından sonra benzer şekilde davranırlar. Bu araştırma öncelikle, bir internet hizmet hatasından sonra ilişki kalitesinin olumsuz ağızdan ağza yayma üzerindeki etkilerini incelemektedir. Ayrıca ilişki süresi, ilişki kalitesi ile olumsuz ağızdan ağza yayma arasında aracı olarak test edilmiştir. Önceki araştırmalar, gıda krizi bağlamında ilişki kalitesi ile olumsuz ağızdan ağza yayma arasında bir ilişki bulamadı, ancak mevcut çalışma, ilişki kalitesinin internet hizmeti bağlamında olumsuz ağızdan ağza yayma üzerinde olumsuz bir etkiye sahip olduğunu kanıtlıyor. Ek olarak, sonuçlar ilişki süresinin bu ilişkiyi düzenlemediğini göstermiştir. Hizmet yöneticilerinin hizmet hatalarından sonra ilişki kalitesini kullanabilmeleri için çıkarımlar da tartışılmaktadır.
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    Master Thesis
    The Effects of Message Framing and Green Logo Usage on Purchasing Intention in Sustainable Fashion Consumption
    (İzmir Ekonomi Üniversitesi, 2024) Kalkan, Gamze; Tuğrul, Tuğba
    Sürdürülebilir moda, moda endüstrisinin neden olduğu aşırı tüketim ve çevre kirliliği sorunlarına çözüm olarak ortaya çıkan nispeten yeni bir kavramdır. Bu araştırma, sürdürülebilir moda tüketimini nasıl teşvik edileceğine dair bir fikir sunmayı amaçlamaktadır. Özellikle, kazanç-kayıp mesaj çerçevelerinin ve bir yeşil logonun varlığının-yokluğunun tüketicilerin genel marka değerlendirmeleri ve marka satın alma niyetleri üzerindeki etkileri incelenmiştir. 2 (mesaj çerçeveleme: kazanca karşı kayıp) X 2 (yeşil logo: varlığa karşı yokluk) denekler-arası deneysel araştırma tasarımı kullanılmıştır. Sonuçlar, kazanç çerçeveli çevresel marka mesajların, kayıp çerçeveli mesajlardan daha olumlu marka tutumuna ve daha yüksek sürdürülebilir moda markası satın alma niyetine yol açtığını göstermektedir. Bulgular, yeşil logo çerçevesi kullanımının mesaj çerçeveleme ile marka satın alma niyeti arasındaki ilişkiyi düzenlediğini göstermektedir. Etkili sürdürülebilir reklam mesajları geliştirmek ve sürdürülebilir moda tüketimini teşvik etmek için yönetimsel çıkarımlar ve gelecekteki araştırmalar için öneriler tartışılmıştır.
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    Conference Object
    Citation - Scopus: 2
    Sustainability Communication of Fashion Brands on Social Media: Language Abstraction and Digital Customer Engagement
    (Springer Science and Business Media Deutschland GmbH, 2024) Aksoy, İ.; Tugrul, T.
    The aims of the study are threefold: (1) to examine the linguistic content of sustainability messages of the most valuable fashion brands on social media, (2) to investigate the language abstraction differences across sustainability dimensions, and (3) to explore the effects of language abstraction on digital customer engagement. First, Brand Finance Global 500 2021 list was examined to identify the most valuable apparel brands, providing 19 brands. After that, 458 sustainable messages shared by these brands on Instagram were analyzed according to the Linguistic Category Model. The results showed that the most valuable fashion brands share environmental and social sustainability messages on social media communications, whereas do not address economic dimension. It was also found that fashion brands use an abstract language in sustainability communications. Furthermore, a more abstract language was used in social sustainability messages compared to environmental themed communications. Finally, findings revealed that language abstraction does not affect customer responses to sustainability communications of fashion brands. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.