Tuğrul, Tuğba

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/6738
Name Variants
Örten Tugrul, Tuğba
Tugrul, T. Orten
Tugrul, T.
Orten Tugrul, Tugba
Tugrul, Tugba Orten
Tugrul, Tugba
Job Title
Email Address
tugba.tugrul@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
Website
ORCID ID
0000-0002-1369-8490
Scopus Author ID
56582083500
Turkish CoHE Profile ID
065FF3E9A613A8DB
Google Scholar ID
WoS Researcher ID
ECV-8778-2022
Files
Tugba_Tugrul.png (12.33 KB)

Sustainable Development Goals

NO POVERTY1
NO POVERTY
5
Research Products
ZERO HUNGER2
ZERO HUNGER
2
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
1
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
7
Research Products
GENDER EQUALITY5
GENDER EQUALITY
3
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
1
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
5
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
7
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
3
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
1
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
7
Research Products
CLIMATE ACTION13
CLIMATE ACTION
4
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
2
Research Products
LIFE ON LAND15
LIFE ON LAND
1
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
2
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
3
Research Products
Documents

15

Citations

52

h-index

3

Go to Scopus profile
Documents

17

Citations

91

Go to WoS profile
Scholarly Output

34

Articles

9

Views / Downloads

160/297

Supervised MSc Theses

5

Supervised PhD Theses

2

WoS Citation Count

63

Scopus Citation Count

52

Patents

0

Projects

0

WoS Citations per Publication

1.85

Scopus Citations per Publication

1.53

Open Access Source

12

Supervised Theses

7

JournalCount
Reshaping Marketing Science in Wholesaling and Retailing2
Vısıon 2020: Sustaınable Economıc Development And Applıcatıon of Innovatıon Management2
Vısıon 2025: Educatıon Excellence And Management of Innovatıons Through Sustaınable Economıc Competıtıve Advantage2
Educatıon Excellence And Innovatıon Management: A 2025 Vısıon To Sustaın Economıc Development Durıng Global Challenges1
Enhancing Business Communications and Collaboration Through Data Science Applications1
Current Page: 1 / 5

Scopus Quartile Distribution

Competency Cloud

GCRIS Competency Cloud

Scholarly Output Search Results

Now showing 1 - 10 of 32
  • Thumbnail Image
    Article
    Citation - WoS: 21
    Citation - Scopus: 24
    Promoting Charitable Donation Campaigns on Social Media
    (Routledge Journals, Taylor & Francis Ltd, 2017-10-11) Tugrul, Tugba Orten; Lee, Eun-Mi
    It is salient to investigate how to increase persuasiveness of donation campaign messages communicated on social media. The purpose of this paper is to propose that a construal fit between different message frames (loss/gain framing and desirability/feasibility framing) and donation temporal proximity enhances the persuasiveness of charity donation messages. A convenience sample of 120 adults in Izmir voluntarily participated in this study and participants were randomly assigned to one of four experimental conditions. This research shows that gain-framed donation-promoting messages paired with desirability-framed messages are more effective on distant-future donation intentions, whereas loss-framed messages paired with feasibility-framed messages are more effective on near-future donation intentions. The findings of this paper are to figure out ways to enable marketers to develop effective Corporate Social Responsibility strategies for telecommunication service companies to encourage consumers' charitable donations in a social media context.
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    Article
    Citation - WoS: 4
    Citation - Scopus: 7
    The Impacts of Fear and Disgust on the Perceived Effectiveness of Smoking Warning Labels: a Study on Turkish University Students
    (Sage Publications Inc, 2013-02-14) Tugrul, Tugba Orten
    This study investigated the perceived effectiveness of pictorial warning labels on cigarette packages on Turkish university students. In particular, the impacts of fear and disgust elicited by these labels were examined using the smoking decision process model. A survey was conducted with 344 undergraduate students at a private university in Izmir, the third largest city of Turkey. The findings showed differences in levels of fear and disgust evoked by pictorial warning labels for each stage in the smoking decision process, which in turn led to differences in the perceived effectiveness of the labels. Thus, this study underlines the importance of tailoring antismoking messages according to specific target groups and also suggests considering the smoking-decision-process model as segments and targeting groups in creating effective messages.
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    Conference Object
    Extending Sustainable Business Model Archetypes With a Stakeholder Value Creation Perspective
    (Int Business Information Management Assoc-Ibima, 2020) Tuğrul, Tuğba
    This conceptual paper aims to extend sustainable business model archetypes developed by Bocken et al (2014) by incorporating a stakeholder value creation perspective suggested by Freudenreich et al (2019) and holistic sustainability orientation recommend by Elkington (1998). Among eight archetypes, only two sustainable business models, adopting a stewardship and developing scale up solutions, embrace a triple bottom line approach and aim at creating value with and for a wide range of stakeholders. In addition, meeting the needs of shareholders is a common characteristic of all almost all archetypes, excluding repurposing for society/environment. Sustainable business models focusing on material-energy efficiency, renewable energy sources and sustainable production-consumption engage with value delivery network actors to create value. In line with triple bottom line approach, only four of the archetypes integrate economic, environmental, and social benefits for sustainable development.
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    Conference Object
    Consumer Responses To Multiple Celebrity Endorsement Advertising: a Self-Schema Matching Approach
    (Int Business Information Management Assoc-Ibima, 2019) Tuğrul, Tuğba; Jang, Jaewon; Avci, Fatma Nur
    This study examines consumer responses to multiple celebrity endorsement advertisements from a self-schema matching approach. The results suggest that attitude toward the global endorser has a stronger influence on attitude toward the advertisement for consumers whose global identity is more accessible, whereas attitude toward the local endorser is more influential for the ones with stronger local identities. Additionally, it is demonstrated that purchase intention is only significantly influenced by attitude toward the local endorser among consumers with stronger local identities.
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    Article
    Citation - WoS: 2
    The Evalution of Sustainable Development Policies of Azerbaijan Since Independence: a Four-Capital Model Approach
    (Alexandru Ioan Cuza University of Iasi, 2020) Tugrul, T.O.; Karımlı, K.
    This study aims to explore sustainable development achievements and shortcomings of Azerbaijan since independence by examining sustainability impacts of policies according to the Four Capital Model. Secondary data was collected by reviewing many sources including scholarly articles, reports from international organizations, pieces of legislation, policy papers and government publications recording progress on development goals. In addition, primary data was collected by conducting in-depth interviews with two policymakers and two private sector representatives. Findings demonstrates that while Azerbaijan has fared relatively well in social aspects of sustainable development, economy and environment are areas where much progress remains to be achieved. Specifically, oil dependence of the economy needs to be diversified, domestic and foreign investment needs to be stimulated, and health care and social protection systems needs to be improved. Regarding sustainable energy, the study recommends Azerbaijan to utilize its available renewable energy sources and continue improving energy efficiency. © 2020 by the authors.
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    Book Part
    Brand Privacy Policy and Brand Trust Reference in Online Business Communication
    (IGI Global, 2023-04-28) Tugrul, T.O.; Kara, T.
    This study aims to contribute to the existing literature by examining strategic communications of online privacy policies of e-commerce brands. Specifically, the key topics and the sentiments of privacy assurances, the aspects of brand trust referred, and the privacy policy-brand trust reference relationship were explored. A total of 62 privacy policy statements on the websites of the 100 leading companies in the e-commerce industry worldwide were analyzed using quantitative content, sentiment, and Spearman's correlation analyses. Results indicate that most of the leading companies in the global e-commerce sector share information about various privacy practices positively. Although the most valuable e-commerce international brands tend to have a higher level of the online brand privacy policy, they are less likely to refer to brand trust. However, online brand privacy policy and online brand trust reference levels are not found to be significantly associated. Copyright © 2023, IGI Global.
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    Article
    Pazarlama Alanındaki Sosyal Medya Konulu Bilimsel Çalışmalar Üzerine Keşifsel Bir Araştırma
    (2017) Doğan, Esra; Çavuşoğlu, Lena; Tuğrul, Tuğba
    Bu çalışmanın amacı, 2014 SCImago Journal & Country Rank dergi sıralamasında pazarlama alanındaki uluslararası ilk 20 dergide yayınlanan sosyal medya konulu makalelerde öne çıkan araştırma konularını belirlemek ve bu makalelerin araştırma tasarımı ve yöntemi eğilimlerine yönelik bir durum saptaması yapmaktır. Tam sayım yöntemi ile elde edilen 224 bilimsel makale nitel veri analiz yöntemleri kullanılarak analiz edilmiştir. Sonuçlara göre, sosyal medya konulu makaleler taranan dergilerde 2009 yılından itibaren yayınlanmaya başlamış, yayın sayısı yıllar içerisinde bir artış göstermiş ve en fazla çalışma 2012 yılında yayınlanmıştır. Sosyal medya pazarlaması konulu çalışmalar sosyal medya platformlarının özellikle elde edilen ekonomik değerler bakımından incelenmesine yoğunlaşırken tüketici davranışı konulu çalışmalar ise online tüketici marka/ürün yorumlarını/önerilerini etkileyen faktörler ve sanal ağlarda müşteri-müşteri etkileşiminin etkileri üzerine odaklanmıştır. Ağırlıklı olarak uygulamalı çalışmalar yürütülmüş ve nicel araştırma tasarımı kullanılmıştır. Sosyal medyada tüketici davranışları, sosyal medyanın pazarlama karması yönetimi içerisindeki rolü ve sosyal medya pazarlamasının etkinliği ileriki çalışmalar için önemli fırsatlar sunduğu gözlenen araştırma konularıdır
  • Thumbnail Image
    Conference Object
    Citation - Scopus: 2
    Sustainability Communication of Fashion Brands on Social Media: Language Abstraction and Digital Customer Engagement
    (Springer Science and Business Media Deutschland GmbH, 2024) Aksoy, İ.; Tugrul, T.
    The aims of the study are threefold: (1) to examine the linguistic content of sustainability messages of the most valuable fashion brands on social media, (2) to investigate the language abstraction differences across sustainability dimensions, and (3) to explore the effects of language abstraction on digital customer engagement. First, Brand Finance Global 500 2021 list was examined to identify the most valuable apparel brands, providing 19 brands. After that, 458 sustainable messages shared by these brands on Instagram were analyzed according to the Linguistic Category Model. The results showed that the most valuable fashion brands share environmental and social sustainability messages on social media communications, whereas do not address economic dimension. It was also found that fashion brands use an abstract language in sustainability communications. Furthermore, a more abstract language was used in social sustainability messages compared to environmental themed communications. Finally, findings revealed that language abstraction does not affect customer responses to sustainability communications of fashion brands. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
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    Article
    Citation - Scopus: 3
    The Effects of Relationship Quality and Duration on Negative Word-Of After a Low-Contact Service Failure
    (University of Nevada Las Vegas, 2024) Kara, T.; Tuğrul, Tuğba
    This article examines the effects of relationship quality (RQ) and relationship duration (RD) on negative word-of-mouth (WoM) after a low-contact service failure. Partial least square structural equation modeling was used to analyze the data collected through a scenario-based online survey (n=153). First, unlike the inconsistent findings in high-contact service research, the results showed that RQ led to decreased negative WoM in low-context service failures, namely telecommunication. Second, this research contributes to the literature by revealing the negative effect of RD on customers’ tendency to spread negative WoM. In addition, RD did not moderate the relationship between RQ and negative WoM. © 2024 University of Nevada Las Vegas. All rights reserved.
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    Article
    Citation - WoS: 3
    Communicating Sustainability on Social Media: a Study on Leading Turkish and Global Brands in Turkey
    (Inst Superior Entre Douro & Vouga, 2017) Tugrul, Tugba Orten; Gocer, Aysu
    This study explores leading brands' sustainability-themed communication messages on social media, considering the impacts of brand value and industry types from a country of origin and triple-bottom-line perspectives. An across-stage mixed-model research design is used in the study. Firstly, sustainability-themed messages on corporate Facebook accounts of leading 62 Turkish and 31 global brands in Turkey were analyzed by using content analysis. Then, regression, one-way Anova, and chi-square analyses were performed for the quantified data. The results show that (a) brand value is not a significant driver of communicating sustainability-themed messages on social media; (b) economic sustainability is emphasized more than environmental and social dimension in social media messages of global brands, whereas Turkish brands highlight social responsibility; and (c) there are differences among industry sectors in terms of communicating messages about economic dimension of sustainability within leading Turkish brands. Sustainability communication on social media was examined in the context of corporate Facebook messages. This issue needs to be further explored considering different social media platforms. It is implied that leading brands in emerging markets need to understand the connection between sustainability dimensions, not only meet expectations but also stimulate interests of key stakeholders by communicating all aspects of sustainability in a nested approach. This study generates a more in-depth and nuanced understanding of sustainability communication of leading brands on social media by conducting a multidimensional investigation that considers the effects of country of origin and industrial differences in an emerging market context.