Tuğrul, Tuğba

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14365/6738
Name Variants
Örten Tugrul, Tuğba
Tugrul, T. Orten
Tugrul, T.
Orten Tugrul, Tugba
Tugrul, Tugba Orten
Tugrul, Tugba
Job Title
Email Address
tugba.tugrul@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
Website
ORCID ID
0000-0002-1369-8490
Scopus Author ID
56582083500
Turkish CoHE Profile ID
065FF3E9A613A8DB
Google Scholar ID
WoS Researcher ID
ECV-8778-2022
Files
Tugba_Tugrul.png (12.33 KB)

Sustainable Development Goals

8

DECENT WORK AND ECONOMIC GROWTH
DECENT WORK AND ECONOMIC GROWTH Logo

6

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE
INDUSTRY, INNOVATION AND INFRASTRUCTURE Logo

7

Research Products

10

REDUCED INEQUALITIES
REDUCED INEQUALITIES Logo

3

Research Products

17

PARTNERSHIPS FOR THE GOALS
PARTNERSHIPS FOR THE GOALS Logo

3

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION
RESPONSIBLE CONSUMPTION AND PRODUCTION Logo

6

Research Products

7

AFFORDABLE AND CLEAN ENERGY
AFFORDABLE AND CLEAN ENERGY Logo

5

Research Products

1

NO POVERTY
NO POVERTY Logo

5

Research Products

5

GENDER EQUALITY
GENDER EQUALITY Logo

3

Research Products

13

CLIMATE ACTION
CLIMATE ACTION Logo

4

Research Products

4

QUALITY EDUCATION
QUALITY EDUCATION Logo

7

Research Products

14

LIFE BELOW WATER
LIFE BELOW WATER Logo

1

Research Products

2

ZERO HUNGER
ZERO HUNGER Logo

2

Research Products

15

LIFE ON LAND
LIFE ON LAND Logo

1

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS
PEACE, JUSTICE AND STRONG INSTITUTIONS Logo

2

Research Products

6

CLEAN WATER AND SANITATION
CLEAN WATER AND SANITATION Logo

1

Research Products

3

GOOD HEALTH AND WELL-BEING
GOOD HEALTH AND WELL-BEING Logo

1

Research Products

11

SUSTAINABLE CITIES AND COMMUNITIES
SUSTAINABLE CITIES AND COMMUNITIES Logo

1

Research Products
Documents

15

Citations

52

h-index

3

Go to Scopus profile
Documents

17

Citations

91

Go to WoS profile
Scholarly Output

34

Articles

9

Views / Downloads

41/91

Supervised MSc Theses

5

Supervised PhD Theses

2

WoS Citation Count

63

Scopus Citation Count

52

WoS h-index

4

Scopus h-index

3

Patents

0

Projects

0

WoS Citations per Publication

1.85

Scopus Citations per Publication

1.53

Open Access Source

12

Supervised Theses

7

JournalCount
Reshaping Marketing Science in Wholesaling and Retailing2
Vısıon 2020: Sustaınable Economıc Development And Applıcatıon of Innovatıon Management2
Vısıon 2025: Educatıon Excellence And Management of Innovatıons Through Sustaınable Economıc Competıtıve Advantage2
Educatıon Excellence And Innovatıon Management: A 2025 Vısıon To Sustaın Economıc Development Durıng Global Challenges1
Enhancing Business Communications and Collaboration Through Data Science Applications1
Current Page: 1 / 5

Scopus Quartile Distribution

Competency Cloud

GCRIS Competency Cloud

Scholarly Output Search Results

Now showing 1 - 10 of 32
  • Thumbnail Image
    Article
    Citation - WoS: 21
    Citation - Scopus: 24
    Promoting Charitable Donation Campaigns on Social Media
    (Routledge Journals, Taylor & Francis Ltd, 2018) Tugrul, Tugba Orten; Lee, Eun-Mi
    It is salient to investigate how to increase persuasiveness of donation campaign messages communicated on social media. The purpose of this paper is to propose that a construal fit between different message frames (loss/gain framing and desirability/feasibility framing) and donation temporal proximity enhances the persuasiveness of charity donation messages. A convenience sample of 120 adults in Izmir voluntarily participated in this study and participants were randomly assigned to one of four experimental conditions. This research shows that gain-framed donation-promoting messages paired with desirability-framed messages are more effective on distant-future donation intentions, whereas loss-framed messages paired with feasibility-framed messages are more effective on near-future donation intentions. The findings of this paper are to figure out ways to enable marketers to develop effective Corporate Social Responsibility strategies for telecommunication service companies to encourage consumers' charitable donations in a social media context.
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    Article
    Citation - WoS: 4
    Citation - Scopus: 7
    The Impacts of Fear and Disgust on the Perceived Effectiveness of Smoking Warning Labels: a Study on Turkish University Students
    (Sage Publications Inc, 2015) Tugrul, Tugba Orten
    This study investigated the perceived effectiveness of pictorial warning labels on cigarette packages on Turkish university students. In particular, the impacts of fear and disgust elicited by these labels were examined using the smoking decision process model. A survey was conducted with 344 undergraduate students at a private university in Izmir, the third largest city of Turkey. The findings showed differences in levels of fear and disgust evoked by pictorial warning labels for each stage in the smoking decision process, which in turn led to differences in the perceived effectiveness of the labels. Thus, this study underlines the importance of tailoring antismoking messages according to specific target groups and also suggests considering the smoking-decision-process model as segments and targeting groups in creating effective messages.
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    Article
    Citation - WoS: 2
    The Evalution of Sustainable Development Policies of Azerbaijan Since Independence: a Four-Capital Model Approach
    (Alexandru Ioan Cuza University of Iasi, 2020) Tugrul, T.O.; Karımlı, K.
    This study aims to explore sustainable development achievements and shortcomings of Azerbaijan since independence by examining sustainability impacts of policies according to the Four Capital Model. Secondary data was collected by reviewing many sources including scholarly articles, reports from international organizations, pieces of legislation, policy papers and government publications recording progress on development goals. In addition, primary data was collected by conducting in-depth interviews with two policymakers and two private sector representatives. Findings demonstrates that while Azerbaijan has fared relatively well in social aspects of sustainable development, economy and environment are areas where much progress remains to be achieved. Specifically, oil dependence of the economy needs to be diversified, domestic and foreign investment needs to be stimulated, and health care and social protection systems needs to be improved. Regarding sustainable energy, the study recommends Azerbaijan to utilize its available renewable energy sources and continue improving energy efficiency. © 2020 by the authors.
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    Article
    Citation - WoS: 9
    Citation - Scopus: 10
    The Phenomenon of Brand Hate: a Systematic Literature Review
    (Routledge journals, taylor & francis ltd, 2024) Taqi, Muhammad; Bagozzi, Richard P.; Tugrul, Tugba; Yaprak, Attila
    Research on the positive emotions that consumers develop toward brands is well-established in the marketing literature. Studies on the negative consumer emotions toward brands have been relatively new but growing. In this paper, we report findings from a systematic literature review on one of these emotions, brand hate. We identify the antecedents and possible consequences of brand hate, comment on the literature strands that have come to define brand hate to date, and the methodologies that have been used to examine brand hate relationships. We offer a conceptual model that views brand hate as a mediational influence on brand hate antecedents and outcomes. We comment on the theoretical foundations' researchers have used as conceptual anchors in their studies and offer promising questions for future research on brand hate issues.
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    Conference Object
    Extending Sustainable Business Model Archetypes With a Stakeholder Value Creation Perspective
    (Int Business Information Management Assoc-Ibima, 2020) Tuğrul, Tuğba
    This conceptual paper aims to extend sustainable business model archetypes developed by Bocken et al (2014) by incorporating a stakeholder value creation perspective suggested by Freudenreich et al (2019) and holistic sustainability orientation recommend by Elkington (1998). Among eight archetypes, only two sustainable business models, adopting a stewardship and developing scale up solutions, embrace a triple bottom line approach and aim at creating value with and for a wide range of stakeholders. In addition, meeting the needs of shareholders is a common characteristic of all almost all archetypes, excluding repurposing for society/environment. Sustainable business models focusing on material-energy efficiency, renewable energy sources and sustainable production-consumption engage with value delivery network actors to create value. In line with triple bottom line approach, only four of the archetypes integrate economic, environmental, and social benefits for sustainable development.
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    Conference Object
    Consumer Responses To Multiple Celebrity Endorsement Advertising: a Self-Schema Matching Approach
    (Int Business Information Management Assoc-Ibima, 2019) Tuğrul, Tuğba; Jang, Jaewon; Avci, Fatma Nur
    This study examines consumer responses to multiple celebrity endorsement advertisements from a self-schema matching approach. The results suggest that attitude toward the global endorser has a stronger influence on attitude toward the advertisement for consumers whose global identity is more accessible, whereas attitude toward the local endorser is more influential for the ones with stronger local identities. Additionally, it is demonstrated that purchase intention is only significantly influenced by attitude toward the local endorser among consumers with stronger local identities.
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    Master Thesis
    The Effects of Relationship Quality and Relationship Duration on Negative Wom in Service Failure Encounters
    (İzmir Ekonomi Üniversitesi, 2023) Kara, Tuğberk; Tuğrul, Tuğba
    Müşteriler genellikle satın aldıkları hizmetlerden memnun kalmadıkları zaman ağızdan ağza olumsuz sözler yayarlar. Müşteriler bir hizmet hatasından sonra benzer şekilde davranırlar. Bu araştırma öncelikle, bir internet hizmet hatasından sonra ilişki kalitesinin olumsuz ağızdan ağza yayma üzerindeki etkilerini incelemektedir. Ayrıca ilişki süresi, ilişki kalitesi ile olumsuz ağızdan ağza yayma arasında aracı olarak test edilmiştir. Önceki araştırmalar, gıda krizi bağlamında ilişki kalitesi ile olumsuz ağızdan ağza yayma arasında bir ilişki bulamadı, ancak mevcut çalışma, ilişki kalitesinin internet hizmeti bağlamında olumsuz ağızdan ağza yayma üzerinde olumsuz bir etkiye sahip olduğunu kanıtlıyor. Ek olarak, sonuçlar ilişki süresinin bu ilişkiyi düzenlemediğini göstermiştir. Hizmet yöneticilerinin hizmet hatalarından sonra ilişki kalitesini kullanabilmeleri için çıkarımlar da tartışılmaktadır.
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    Conference Object
    Citation - WoS: 1
    Exploring the Relationship Between Organizational Cultures, Openness To Experience and Work Engagement
    (Sciendo, 2023) Uyuğ Şengün, Damlasu; Tuğrul, Tuğba
    The present study aims to investigate the effects of organizational culture and openness to experience personality trait on work engagement in a collectivistic country context. A within-subject, vignette-based experiment was conducted to compare the effects of clan and hierarchy cultures on work engagement among Turkish employees. Results indicated that hierarchy culture and clan culture both lead to high work engagement. However, mixed-design ANOVA results revealed that organizational culture type neither individually nor interacting with openness to experience lead significant differences in work engagement levels. The coexistence of a clan culture and hierarchy culture in Turkish companies may be one explanation for these findings. The knowledge of how and under what conditions organizational culture affects work engagement may be enhanced by future cross- country comparative studies.
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    Article
    Çoklu Ünlü Kullanılan Reklamlarda Cinsiyetin Rolü: Tüketicilerin Reklama, Markaya Karşı Tutumları ve Satın Alma Eğilimleri
    (2013) Hüseyinoğlu, Işık Özge Yumurtacı; Oflaç, Bengü; Tuğrul, Tuğba
    Reklamcılık uygulamalarındaki yaygın kullanımına rağmen, birden fazla ünlünün yer aldığı reklamların tüketiciler üzerindeki etkisi net olarak bilinmemektedir. Dolayısıyla, bu çalışmanın amacı, çoklu ünlü kullanılması durumunda tüketicilerin reklama ve markaya karşı olan tutumları ile satın alma eğilimlerinin cinsiyete göre farklılık gösterip göstermediğini incelemektir. Bu doğrultuda 256 kişiyle anket çalışması gerçekleştirilmiştir. Araştırmanın bulguları, bir reklamda iki ünlü kullanıldığında tüketicilerin reklamlara ve markaya karşı tutumları, ve satın alma eğilimlerinin tüketicilerin bu ünlülere karşı tutumları doğrultusunda cinsiyetlerine göre farklılık gösterebildiğini ortaya koymuştur. Bu çalışmanın firmaların çoklu ünlü kullanımını pazarlama iletişimi stratejilerinde cinsiyet farklılıklarına odaklanarak daha doğru ve etkin bir biçimde kullanmaları konusunda yön verici olması beklenmektedir.
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    Conference Object
    Citation - WoS: 1
    Citation - Scopus: 1
    Construal Level Theory Approach To Mixed Emotions of Brand Hate and Brand Love
    (Int Business Information Management Assoc-Ibima, 2018) Tugrul, Tugba Orten; Taqi, Muhammad
    The current conceptual study aims to examine how consumers experience mixed emotions of brand love and brand hate derived from different levels of brand-related sources, and building on construal level theory, explain how these mixed feelings interactively influence activation of different levels of consumer construals, and in turn, overall brand evaluations. Firstly, a brand love-hate mixed emotions matrix is developed to show three different sources of brand hate-love mixed emotions: product, user and corporate. Then, building on construal level theory, there is a discussion of how these mixed emotions may activate distinct construal level mindsets that, in turn, influence brand attitudes.