Neuromarketing Concepts in Food Studies
| dc.contributor.author | Turhan, Kamile Nazan | |
| dc.contributor.author | Gürkaynak, Nilgün | |
| dc.contributor.author | Sadikzade, R. | |
| dc.date.accessioned | 2024-02-24T13:39:06Z | |
| dc.date.available | 2024-02-24T13:39:06Z | |
| dc.date.issued | 2023 | |
| dc.description | 2023 Medical Technologies Congress, TIPTEKNO 2023 -- 10 November 2023 through 12 November 2023 -- 195703 | en_US |
| dc.description.abstract | Food marketing is an application field with extensive repercussions. Consumer neuroscience is an emerging sub-field that is gaining popularity, providing better insights about the consumer's brain and behavior. To have a better understanding about consumer's physiological and emotional response to food products, methods such as EEG, fMRI, eye tracking and GSR help to measure the customers' brain activities against food product design and food service. The EEG technique records brainwave patterns during stimulation which could be pictures, odour, sound and taste. The aim of this study is to review the principles and application of EEG in food research and identify future research areas to optimize food marketing strategies. © 2023 IEEE. | en_US |
| dc.identifier.doi | 10.1109/TIPTEKNO59875.2023.10359186 | |
| dc.identifier.isbn | 9798350328967 | |
| dc.identifier.scopus | 2-s2.0-85182738762 | |
| dc.identifier.uri | https://doi.org/10.1109/TIPTEKNO59875.2023.10359186 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14365/5179 | |
| dc.language.iso | en | en_US |
| dc.publisher | Institute of Electrical and Electronics Engineers Inc. | en_US |
| dc.relation.ispartof | TIPTEKNO 2023 - Medical Technologies Congress, Proceedings | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | food marketing | en_US |
| dc.subject | neuro imaging | en_US |
| dc.subject | sensory marketing | en_US |
| dc.subject | Commerce | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject | Eye tracking | en_US |
| dc.subject | Food products | en_US |
| dc.subject | Physiological models | en_US |
| dc.subject | Product design | en_US |
| dc.subject | Application fields | en_US |
| dc.subject | Emotional response | en_US |
| dc.subject | Eye-tracking | en_US |
| dc.subject | Food marketing | en_US |
| dc.subject | Marketing IS | en_US |
| dc.subject | Neuro-imaging | en_US |
| dc.subject | Neuromarketing | en_US |
| dc.subject | Physiological response | en_US |
| dc.subject | Sensory marketing | en_US |
| dc.subject | Sub fields | en_US |
| dc.subject | Brain | en_US |
| dc.title | Neuromarketing Concepts in Food Studies | en_US |
| dc.type | Conference Object | en_US |
| dspace.entity.type | Publication | |
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| gdc.description.department | İzmir Ekonomi Üniversitesi | en_US |
| gdc.description.departmenttemp | Turhan, K.N., Izmir University of Economics, Dept. of Food. Eng., Izmir, Turkey; Gurkaynak, N., Izmir University of Economics, Dept. of Business Admin., Izmir, Turkey; Sadikzade, R., Izmir Katip Celeb University, Dept. of Business Administration, Izmir, Turkey | en_US |
| gdc.description.endpage | 3 | |
| gdc.description.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
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| gdc.virtual.author | Gürkaynak, Nilgün | |
| gdc.virtual.author | Turhan, Kamile Nazan | |
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