Customers' Perspectives on Fit and Customization of Cycling Sportswear: Cross-National Comparison

Abstract

Feedback on fit and customization from activewear users provide a valuable source for improvements in apparel products. This research aims to contribute to effective design and patternmaking for activewear apparel, with a focus on cycling clothing. Cycling is becoming more widespread, not only as a professional sport, but also for commuting and recreational activities. Within the context of this research, customer preferences for cycling clothing, fit and customization were compared across two countries. Two data collection methods; semi-structured interviews and questionnaires were employed, collecting both qualitative and quantitative data. Data from the interviews and questionnaires, conducted in the US and in Turkey, revealed similarities between the two environments in cycling habits, clothing preferences and fit satisfaction. This study is of value, providing an analysis of cycling clothing and fit issues through a cross-national comparison, and increasing understanding of cyclists' needs and desires for companies interested in international markets.