The Need of Effective Strategic Management During a Planned Change: an Example of Bologna Change Process From a Turkish University

Abstract

The purpose of the present study is to investigate the road map of; pitfalls experienced during; role and readiness of internal stakeholders involved in a planned organizational change. Effective strategic management should be agile to enable companies to move quickly in response to new environmental changes, and replace outdated ideas and applications with processes that can provide to meet new requirements as they present themselves. An organizational change can either be planned trough different change strategies deliberately or it can be less controlled and composed of emergent processes. Since Bologna Process (Official Site of Bologna Process, a) is a complicated change process which aims to bring many opportunities and help to improve the university, an effective strategic management is necessary to lead this planned change in order to get beneficial outcomes. The article initiates with a thorough literature review about managing organizational change and role of strategic management during a planned change. Hence, Bologna Process has highly interdependent duties adapting a qualitative research method seems appropriate to be able to investigate this change process in-depth. In this research 9 semi structured interviews had been conducted in order to collect data. Also participant observant notes, field notes and secondary data were used.