| Issue Date | Title | Author(s) |
| 2014 | Brand communication through digital influencers: Leveraging blogger engagement | Uzunoglu, Ebru ; Kip, Sema Misci |
| 2014 | Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' (NPO) websites | Uzunoglu, Ebru ; Kip, Sema Misci |
| 2021 | Changing attitudes with an international event: A semantic network analysis of university students' attitudes towards refugee children through dialogue week | Evci, Serra |
| 2022 | Effects of traditional and digital experiential marketing on brand loyalty: A Research on sephora brand | Öztürk, Burcu; Kip, Sema |
| 2021 | Evaluation of Adolescents' Ethical Perceptions on Native Advertising in Turkey | Kip, Sema Misci ; Aksoy, Zeynep |
| 2020 | Exploring native advertising in Turkey: insights from digital immigrants and digital natives | Misci Kip, Sema ; Umul Unsal, Pinar |
| 2022 | How does Generation Z perceive H&M and luxury designer co-brandings? Qualitative insights from Turkey | Tunçer, Ali Rıza |
| 2008 | Knowledge management in the field of advertising: How advertising and media agencies manage knowledge? | Misci, Sema ; Uzunoglu, Ebru |
| 2020 | Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel | Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar |
| 2021 | Shared meaning at the intersection of NPO reputation and trust: a personification perspective | Turkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema |
| 2020 | Use of Fear Appeal in Work Safety Messages: An Experimental Study | Turkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif |
