Ertekin, Zeynep
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Ozdamar Ertekin, Zeynep & Ertekin, Zeynep Özdamar & Özdamar Ertekin, Zeynep & Ertekin, Zeynep Ozdamar
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Email Address
zeynep.ertekin@ieu.edu.tr
Main Affiliation
03.02. Business Administration
Status
Current Staff
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Turkish CoHE Profile ID
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WoS Researcher ID
No research topics data found.
Sustainable Development Goals
1NO POVERTY
2
Research Products
2ZERO HUNGER
1
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3GOOD HEALTH AND WELL-BEING
1
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4QUALITY EDUCATION
3
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5GENDER EQUALITY
3
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6CLEAN WATER AND SANITATION
1
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7AFFORDABLE AND CLEAN ENERGY
1
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8DECENT WORK AND ECONOMIC GROWTH
5
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9INDUSTRY, INNOVATION AND INFRASTRUCTURE
8
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10REDUCED INEQUALITIES
3
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11SUSTAINABLE CITIES AND COMMUNITIES
1
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12RESPONSIBLE CONSUMPTION AND PRODUCTION
2
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13CLIMATE ACTION
1
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14LIFE BELOW WATER
1
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15LIFE ON LAND
2
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16PEACE, JUSTICE AND STRONG INSTITUTIONS
4
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17PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents
11
Citations
418
h-index
6
Documents
12
Citations
342
No records found in other affiliations.
Scholarly Output
29
Articles
17
Views / Downloads
186/212
Supervised MSc Theses
4
Supervised PhD Theses
1
WoS Citation Count
342
Scopus Citation Count
455
Patents
0
Projects
0
WoS Citations per Publication
11.79
Scopus Citations per Publication
15.69
Open Access Source
13
Supervised Theses
5
| Journal | Count |
|---|---|
| Markets, Globalization and Development Review | 6 |
| Journal of Macromarketıng | 4 |
| ODTÜ Gelişme Dergisi | 2 |
| Journal of Consumer Behavıour | 1 |
| Journal of Global Fashıon Marketıng | 1 |
Current Page: 1 / 3
Scopus Quartile Distribution
Competency Cloud
29 results
Scholarly Output Search Results
Now showing 1 - 10 of 29
Conference Object Towards a Sustainable Fashion System: Slow Fashion Movement(Sage Publications Inc, 2013) Ertekin, Zeynep; Ati̇k, Deniz[Abstract Not Available]Article Consumers' Attitude To and Choice of Store Brands in Fashion Apparel: Role of Gender and Shopping Style(2015) Ertekin, Zeynep; Kurtuluş, Kemal; Özdamar, Zeynep ErtekinMağaza markaları ile ilgili önceki çalışmaların çoğu tüketicilerin gıda sektöründeki tutumunu inceler. Bu çalışma tüketicilerin mağaza markalarına karşı tutumunu moda perakendeciliği alanında araştırır ve müşterilerin mağaza tercihlerini ve bu tercihleri etkileyen faktörleri inceler. Cinsiyet ve alışveriş tarzının, mağaza ve marka tercihi, mağaza markası tutumu ve mağaza sadakati üzerindeki etkisini anlamak için, 300 katılımcıdan veri toplanmıştır. Bulguların ve ileride yapılacak çalışmalar için verilen önerilerin, moda, pazarlama ve perakendecilik alanlarında çalışan araştırmacılara ve uygulayıcılara yol göstermesi ve yeni ampirik araştırmalara ışık tutması beklenmektedir.Article Citation - WoS: 186Citation - Scopus: 242Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion(Sage Publications Inc, 2014-05-19) Ertekin, Zeynep; Ati̇k, DenizExamining the critiques of the current fashion system and alternative approaches to fast fashion reveal a growing awareness of the negative implications of mindless fashion production and consumption. The purpose of this study is to understand how the fashion system driven by speed, change, product obsolescence, and aesthetic fads, can be challenged and repositioned to encourage greater sustainability. Slow fashion has been selected as a context to examine the emergence of an alternative system, as it develops a holistic understanding of what constitutes sustainable fashion. However, it is still unclear whether the slow fashion movement can eventually challenge the global dominance of fast fashion, as many trade-offs and conflicts are involved. We aim to contribute to previous scholarly work by shedding light on the motivating factors that encourage different actors to participate in the slow fashion movement and on the barriers that keep the network from mobilizing. We also offer possible remedies that we hope will be beneficial for scholars and practitioners working to build a more sustainable fashion system.Article Citation - WoS: 4Citation - Scopus: 4Convivial Circularities for Degrowth: the Case of Upcycling(Sage Publications inc, 2025-01-08) Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, DenizThis study illustrates a critique of circular fashion practices using empirical insights from upcycling to highlight its potentials and limits for a degrowth transition in circular fashion. Acknowledging valuable marketing research on the motivations, benefits, and challenges of consumer upcycling, we investigate the often-overlooked domain of institutional upcycling practices, through interviews with diverse industry actors and secondary data analysis. Our analysis advances critical and theoretical debates on degrowth and circular fashion by examining how the socio-ecological value of upcycled waste is realized through institutional upcycling practices. Accordingly, we elucidate the emerging dynamics of degrowth circularity, demonstrating how these dynamics challenge and expand the degrowth principle of conviviality. Findings articulate the diverse convivialities necessary for a degrowth transition in circular fashion. Specifically, we highlight neo-material and more-than-human relationality as essential organizing principles of conviviality for degrowth circularity.Article Citation - WoS: 23Citation - Scopus: 35The Restless Desire for the New Versus Sustainability: the Pressing Need for Social Marketing in Fashion Industry(Emerald Group Publishing Ltd, 2022-09-30) Ati̇k, Deniz; Ertekin, Zeynep; Ozdamar Ertekin, ZeynepPurpose Detrimental impacts on social and ecological well-being of excessive fashion consumption and production practices are posing threats on future generations. Therefore, the need for sustainable solutions and endorsing them through social marketing efforts is more urgent than ever. From the consumption angle, this study aims to explore the driving forces behind consumers' restless desire for the new and the growing need to consume sustainably. Design/methodology/approach This paper is conceptual in nature, and through a review of the literature in fashion, consumer, sustainability and social marketing studies, it examines why consumer desire for the new is so profound and how it conflicts with sustainability goals of the fashions industry. With a macrosocial approach, it reveals how multiple constituents of the fashion system can contribute toward sustainability goals. Findings This study explains consumers' psychological and social needs driving their restless desire for the new and the role of fast fashion companies fuelling this desire. It also discusses the consequences of excessive fashion consumption and presents social marketing solutions at micro, meso and macro levels with upstream and downstream effects toward sustainability goals. Practical implications Considering the increasing consciousness about the negative impacts of excessive fashion consumption, this study suggests both practical and social implications that are associated with multiple stakeholders including consumers, fashion companies and public policymakers. Originality/value This study reveals in detail the challenges and potential social marketing solutions at micro, meso and macro levels, concerning the conflict between consumers' restless desire for the new and the pressing need to consume more sustainably.Master Thesis Changing practices of consumers in food consumption in an inflationary environment(İzmir Ekonomi Üniversitesi, 2024) Kolay, Oğuzhan; Özdamar Ertekin, Zeynep; Ertekin, Zeynep ÖzdamarBu çalışma, tüketicilerin Türkiye'de yaşanılan yüksek gıda enflasyonu sonrası tüketici alışkanlıkları, duygu ve düşünceleri ve sosyal hayatlarındaki değişiklikleri incelemeyi amaçlamaktadır. Araştırma, tüketicilerin enflasyonist ortam sürecindeki davranış değişikliklerini enflasyon öncesi olmayan ancak bu süreç içerisinde kendi geliştirdikleri çözüm yollarını tespit etmeyi amaçlar. Tüketicilerin duygu ve düşüncelerini daha iyi anlayabilmek adına nitel araştırma yöntemi uygulanmış ve 14 yarı yapılandırılmış derinlemesine mülakat yapılmıştır. Sonuçların analizine göre tüketiciler enflasyonist ortamdan en az şekilde etkilenebilmek adına en uygun fiyatlı ürün arayışına geçiş yapmış, kırmızı et tüketiminden uzaklaşmış daha yüksek karbonhidratlı diyete geçmiştir. Ayrıca, bütçe yönetimi için çeşitli yollar geliştirmiş, bahçede ürün yetiştirme olanağına sahip olan tüketiciler bu tarz alternatif yöntemler uygulamaya başlamıştır. Bu süre içerisinde katılımcıların atık yönetimi bilinci artmış, atığı en aza indirecek yöntemler benimsenmiştir. Tüketicilerdeki bu davranış değişikliklerinin yanı sıra ekonomik krizden dolayı sosyalleşme sorunlarının ortaya çıktığı ve arkadaş ve aileleri ile birlikte lezzetli yemek yeme mutluluğundan uzaklaştıkları görülmüştür. Bu durumun da stres ve mutsuzluk getirdiği gözlemlenmiştir. Çalışma sonunda gıda markaları, perakendecileri ve üreticilerine atık ve israf oluşumunu engellemek için uzun raf ömürlü, doğru tonajlı ambalaj, lezzetli, yüksek proteinli ürün üretimi konusunda öneriler verilmiştir.Article Citation - Scopus: 1Grieving & Swiping: Online Dating as Consumers' Post-Breakup Resolution(University of Rhode Island, 2024) Ozdamar Ertekin, Zeynep; Kural, Salih; Taştan, İremThis study explores the underlying motivations of consumers’ usage of online dating applications after the breakup of romantic relationships. The experiences of young-adult consumers who went through post-breakup grief are investigated through in-depth interviews. Findings resulted in twelve categories of motivations that participating consumers had regarding their usage of dating apps, in relation to managing the grief after breakup. Motivations are grouped under the categories of coping, updating, and desiring. Moreover, findings also demonstrated diverging pathways in using dating apps for emotional resolution. The study contributes to our understanding of dating app usage by highlighting important insights from consumers who benefitted from these apps to manage their post-breakup grief. Furthermore, we suggest managerial implications for the online dating application industry drawing from the link between romantic breakups and dating app usage to design marketing strategies that can better relate to shifting consumer expectations. © 2025 Elsevier B.V., All rights reserved.Article Digitalization and Consumer Activism: Underlying Motives and Feelings of Consumers and Implications for Brands(2022) Ertekin, Zeynep; Özkılıç, PınarThis study aims to gain an understanding of the motivations and feelings of consumers when participating in online activism and to examine the effects of digital activism campaigns implemented by brands. The research seeks to answer how consumers are participating in digital activism and their motivations; the feelings of consumers with regards to digital activism and consumer engagement; and how consumers perceive activist movements and practices initiated by brands. Qualitative approach was carried out and 17 semi-structured in-depth interviews were conducted. Projective techniques were used and examples of activist campaigns of brands were shown to the participants. According to the findings, the motivations of the consumers are sense of responsibility and duty they feel towards social problems, the desire to stay up-to-date and entertainment. The feelings associated with digital activism are gratification, fear, feeling of concern, and hope. The findings have further implications and suggestions for brands to have effective activist campaigns such as: paying attention to language barrier when adapting global campaigns; defending the cause they believe in despite pressures; explaining the reasoning when they do not support a social cause, not to be lynched by consumers; and not choosing an entertainment-oriented approach when addressing sensitive issues.Conference Object Different Actors of the Fashion System(Sage Publications Inc, 2015) Ertekin, Zeynep; Ati̇k, Deniz; Murray, Jeff B.[Abstract Not Available]Article Ideological Capacities in Consumer Communities: an Exploration of the Presenteers Tribe(Emerald Group Publishing Ltd, 2024-04-01) Taştan, İrem; Özdamar Ertekin, Zeynep; Ertekin, Zeynep OzdamarPurposeThis study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers' collective experience, to enhance our understanding of consumer communities in conjunction with ideological capacities.Design/methodology/approachThe community of presenteers is conceptualized as a self-organized tribe with heterogeneous components that generate capacities to act. Netnographic observation was conducted on 18 presenteer accounts and lasted around six months. Real-time data were collected by taking screenshots of the posts and stories that these users created and publicly shared. Data were analysed by adopting assemblage theory, combining inductive and deductive approaches. Firstly, a qualitative visual-textual content analysis of the tribe's defining components was conducted. Then, the process continued with the thematic analysis of the ideological underpinnings of the tribe's enactments.FindingsFindings shed light on the ways in which consumer communities interpret the entanglement of religious, political, and cultural ideologies in shaping their experiences. In the case of the presenteers tribe, findings reflect a novel ideological interplay between neo-Ottomanism, post-feminism and consumerism.Research limitations/implicationsThe study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of presenteering and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.Originality/valueThe study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of presenteering and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.
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