When the Diffusion of Innovation Is a Cultural Evolution
| dc.contributor.author | Bécheur A. | |
| dc.contributor.author | Ati̇k, Deniz | |
| dc.date.accessioned | 2023-06-16T15:03:14Z | |
| dc.date.available | 2023-06-16T15:03:14Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | [No abstract available] | en_US |
| dc.identifier.doi | 10.4324/9780203357262 | |
| dc.identifier.isbn | 9.78E+12 | |
| dc.identifier.scopus | 2-s2.0-84906631746 | |
| dc.identifier.uri | https://doi.org/10.4324/9780203357262 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14365/3796 | |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor and Francis | en_US |
| dc.relation.ispartof | Marketing Management: A Cultural Perspective | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Consumer | en_US |
| dc.subject | Creation | en_US |
| dc.subject | Diffusion | en_US |
| dc.subject | Fashion | en_US |
| dc.subject | Innovation | en_US |
| dc.subject | Institutionalization | en_US |
| dc.subject | Interagency | en_US |
| dc.subject | Symbolic meaning | en_US |
| dc.title | When the Diffusion of Innovation Is a Cultural Evolution | en_US |
| dc.type | Book Part | en_US |
| dspace.entity.type | Publication | |
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| gdc.collaboration.industrial | false | |
| gdc.description.departmenttemp | Bécheur, A., Université Paris Est and Affiliated Researcher, France, IRG-Prism Research Center, France; Atik, D., Izmir University of Economics, Turkey | en_US |
| gdc.description.endpage | 391 | en_US |
| gdc.description.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| gdc.description.scopusquality | N/A | |
| gdc.description.startpage | 378 | en_US |
| gdc.description.wosquality | N/A | |
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| gdc.virtual.author | Ati̇k, Deniz | |
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