Line-Haul Optimization of Oflt Inc. a Teaching Case Study

Abstract

Purpose - The purpose of this paper is to describe a case study which can be used as a teaching exercise. This study aims to support students' and/or practitioners' knowledge on line-haul optimization techniques and their ability to analyze and solve problems on transportation management. Design/methodology/approach - This paper focuses on transportation management processes of a leading company in the sector, Ohio Freight Lines Transportation Inc., and a consultancy firm, A.C. Consultancy Service Inc. Although it is a real case, the name of the company has been omitted due to confidentiality reasons. However, this should not affect the key messages and learning points. Findings - At the end of the case text, ten questions and their potential answers are also provided as a teaching note. Originality/value - The case study is based on the idea that a firm's efficiency and profitability levels depend on its operational efficiencies.