(Re)Framing the Institutional Stance in Political and Non-Political Narratives in Turkish News: The Case of Euronews

Abstract

This article analyses Euronews’ institutional stance through the (re)framing of political and non-political news narratives. Thus, a corpus of 100 English and Turkish news pairs was compiled: 50 pairs of news headlines and decks related to refugees and asylum seekers within the political news context, and 50 pairs related to travel stories within a non-political news context. Drawing on Mona Baker’s narrative theory, more specifically, selective appropriation as a framing strategy, this study adopts a mixed-method approach, incorporating both qualitative and quantitative analyses to examine how the institutional stance is reconstructed in the target texts. The results revealed shifts from a negative to a more neutral stance in the translations of political headlines and decks, as well as in travel news headlines. Interestingly, the travel news decks shifted from a predominantly negative to a more positive stance. These findings highlight the interplay between shifts in stance and the broader contextual factors.