Publications

5858

Organisations

93

Researchers

565

Projects

343

Most Viewed

11,804
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
5,040
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,492
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
4,128
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
3,900
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

7,650
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,748
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,570
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,282
Can Bitcoin Replace the Us Dollar as a World Reserve Currency? a Volatility Research on Bitcoin Prices Kanar, Görkem
Type Master Thesis
2,232
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Women on the Edge: Gender Representation in Mare of Easttown Bolat, İdil ; Keleş, Semra 
Type Article
Perceived person-group alignment and collective action intentions in environmental movements Ergiyen, Tolga ; Serap Akfırat
Type Article
Mobilizing nature-based solutions through temporary urban interventions: A civic guide to ephemeral landscapes Doğu, Tuba ; Hande Atmaca
Type Article
Towards a sensorial approach to inclusive urban policy making: Narrated walks in Izmir’s cittaslow neighborhood program Gökçe Sanul; Doğu, Tuba 
Type Article
Jury Casting in Sing! China: Validity of group celebrity persona in the study of comradery capital across China Kaya Kitınur, Sevda 
Type Book Part