Publications

5857

Organisations

93

Researchers

565

Projects

343

Most Viewed

11,514
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
4,794
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,234
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
3,868
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
3,670
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

7,444
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,720
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,570
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,190
Can Bitcoin Replace the Us Dollar as a World Reserve Currency? a Volatility Research on Bitcoin Prices Kanar, Görkem
Type Master Thesis
2,186
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Mobilizing nature-based solutions through temporary urban interventions: A civic guide to ephemeral landscapes Doğu, Tuba ; Hande Atmaca
Type Article
Towards a sensorial approach to inclusive urban policy making: Narrated walks in Izmir’s cittaslow neighborhood program Gökçe Sanul; Doğu, Tuba 
Type Article
Jury Casting in Sing! China: Validity of group celebrity persona in the study of comradery capital across China Kaya Kitınur, Sevda 
Type Book Part
Taking root in cracks: Junk ecologies of the urban Doğu, Tuba ; Melis Baloğlu
Type Article
Demans EEG Sinyallerinin Görgül Kip Ayrışımı Yöntemi Türleri ile Analizi Şenol, Yahya Oğuzhan
Type Master Thesis