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| Issue Date | Title | Author(s) |
| 2023 | Brand Hate Reasons and the Effects of Consumers' Demographic Characteristics | Kuleyin, Mehmet Can |
| 2013 | A Case Study on Sustainable Business Models: the Association of Seferihisar Tangerine Producers | Yumurtacı Hüseyinoğlu, Işık Özge ; Tugrul, Tugba Orten ; Oflac, Bengu Sevil |
| 2017 | Communicating Sustainability on Social Media: a Study on Leading Turkish and Global Brands in Turkey | Tugrul, Tugba Orten ; Gocer, Aysu |
| 2011 | Consistency of Consumers' Sequential Choices in the Presence of Conflicting Goals | Tuğrul, Tuğba |
| 2018 | Construal Level Theory Approach To Mixed Emotions of Brand Hate and Brand Love | Tugrul, Tugba Orten ; Taqi, Muhammad |
| 2022 | Consumer Animosity as an Antecedent of Brand Hate | Taqı, Muhammad |
| 2019 | Consumer Responses To Multiple Celebrity Endorsement Advertising: a Self-Schema Matching Approach | Tuğrul, Tuğba ; Jang, Jaewon; Avci, Fatma Nur |
| 2013 | Çoklu Ünlü Kullanılan Reklamlarda Cinsiyetin Rolü: Tüketicilerin Reklama, Markaya Karşı Tutumları ve Satın Alma Eğilimleri | Hüseyinoğlu, Işık Özge Yumurtacı ; Oflaç, Bengü ; Tuğrul, Tuğba |
| 2017 | Designing Learning Activities To Match Student Learning Styles | Tugrul, Tugba Orten |
| 2024 | The Effects of Message Framing and Green Logo Usage on Purchasing Intention in Sustainable Fashion Consumption | Kalkan, Gamze |
| 2024 | The Effects of Relationship Quality and Duration on Negative Word-Of After a Low-Contact Service Failure | Kara, T.; Tuğrul, Tuğba |
| 2023 | The Effects of Relationship Quality and Relationship Duration on Negative Wom in Service Failure Encounters | Kara, Tuğberk |
| 2019 | The Evalution of Sustainable Development Policies of Azerbaijan Since Independence: a Four-Capital Model Theory Approach | Karımlı, Kanan |
| 2023 | Exploring the Relationship Between Organizational Cultures, Openness To Experience and Work Engagement | Uyuğ Şengün, Damlasu ; Tuğrul, Tuğba |
| 2020 | Extending Sustainable Business Model Archetypes With a Stakeholder Value Creation Perspective | Tuğrul, Tuğba |
| 2015 | How Brands Communicate Sustainability Messages in Emerging Markets: a Content Analysis Based on Corporate Websites and Social Media | Gocer, Aysu ; Tugrul, Tugba Orten |
| 2015 | The Impacts of Fear and Disgust on the Perceived Effectiveness of Smoking Warning Labels: a Study on Turkish University Students | Tugrul, Tugba Orten |
| 2023 | The Interplay Between Risk Framing, Attitude Toward Policy, Negative Affect and Hard Policy Support | Özcureci, Berker ; Tuğrul, Tuğba |
| 2022 | Language Abstraction and Communication: Fashion Brands' Sustainability Messages on Social Media | Aksoy, İrem |
| 2016 | Learning Style Differences in the Perceived Effectiveness of Incorporating Social Networking Sites Into Formal Learning | Orten Tugrul T. |
