Browsing by Author Tuğrul, Tuğba

Showing results 1 to 20 of 26  next >
Issue DateTitleAuthor(s)
2023Brand Hate Reasons and the Effects of Consumers' Demographic CharacteristicsKuleyin, Mehmet Can
2013A Case Study on Sustainable Business Models: the Association of Seferihisar Tangerine ProducersYumurtacı Hüseyinoğlu, Işık Özge ; Tugrul, Tugba Orten ; Oflac, Bengu Sevil 
2017Communicating Sustainability on Social Media: a Study on Leading Turkish and Global Brands in TurkeyTugrul, Tugba Orten ; Gocer, Aysu 
2011Consistency of Consumers' Sequential Choices in the Presence of Conflicting GoalsTuğrul, Tuğba 
2018Construal Level Theory Approach To Mixed Emotions of Brand Hate and Brand LoveTugrul, Tugba Orten ; Taqi, Muhammad
2022Consumer Animosity as an Antecedent of Brand HateTaqı, Muhammad
2019Consumer Responses To Multiple Celebrity Endorsement Advertising: a Self-Schema Matching ApproachTuğrul, Tuğba ; Jang, Jaewon; Avci, Fatma Nur
2017Designing Learning Activities To Match Student Learning StylesTugrul, Tugba Orten 
2024The Effects of Message Framing and Green Logo Usage on Purchasing Intention in Sustainable Fashion ConsumptionKalkan, Gamze
2024The Effects of Relationship Quality and Duration on Negative Word-Of After a Low-Contact Service FailureKara, T.; Tuğrul, Tuğba 
2023The Effects of Relationship Quality and Relationship Duration on Negative Wom in Service Failure EncountersKara, Tuğberk
2019The Evalution of Sustainable Development Policies of Azerbaijan Since Independence: a Four-Capital Model Theory ApproachKarımlı, Kanan
2023Exploring the Relationship Between Organizational Cultures, Openness To Experience and Work EngagementUyuğ Şengün, Damlasu ; Tuğrul, Tuğba 
2020Extending Sustainable Business Model Archetypes With a Stakeholder Value Creation PerspectiveTuğrul, Tuğba 
2015How Brands Communicate Sustainability Messages in Emerging Markets: a Content Analysis Based on Corporate Websites and Social MediaGocer, Aysu ; Tugrul, Tugba Orten 
2015The Impacts of Fear and Disgust on the Perceived Effectiveness of Smoking Warning Labels: a Study on Turkish University StudentsTugrul, Tugba Orten 
2023The Interplay Between Risk Framing, Attitude Toward Policy, Negative Affect and Hard Policy SupportÖzcureci, Berker ; Tuğrul, Tuğba 
2022Language Abstraction and Communication: Fashion Brands' Sustainability Messages on Social MediaAksoy, İrem
2016Learning Style Differences in the Perceived Effectiveness of Incorporating Social Networking Sites Into Formal LearningOrten Tugrul T. 
2024The Phenomenon of Brand Hate: a Systematic Literature ReviewTaqi, Muhammad; Bagozzi, Richard P.; Tugrul, Tugba ; Yaprak, Attila
Showing results 1 to 20 of 26  next >