Browsing by Author
Tuğrul, Tuğba
Showing results 1 to 14 of 14
| Issue Date | Title | Author(s) |
| 2023 | Brand hate reasons and the effects of consumers' demographic characteristics | Kuleyin, Mehmet Can |
| 2011 | Consistency of consumers' sequential choices in the presence of conflicting goals | Tuğrul, Tuğba |
| 2022 | Consumer animosity as an antecedent of brand hate | Taqı, Muhammad |
| 2019 | Consumer Responses to Multiple Celebrity Endorsement Advertising: A Self-Schema Matching Approach | Tuğrul, Tuğba ; Jang, Jaewon; Avci, Fatma Nur |
| 2024 | The effects of message framing and green logo usage on purchasing intention in sustainable fashion consumption | Kalkan, Gamze |
| 2024 | The effects of relationship quality and duration on negative word-of-mouth after a low-contact service failure | Kara, T.; Tuğrul, Tuğba |
| 2019 | The evalution of sustainable development policies of Azerbaijan since independence: A four-capital model theory approach | Karımlı, Kanan |
| 2023 | Exploring the Relationship between Organizational Cultures, Openness to Experience and Work Engagement | Uyuğ Şengün, Damlasu ; Tuğrul, Tuğba |
| 2020 | Extending Sustainable Business Model Archetypes with a Stakeholder Value Creation Perspective | Tuğrul, Tuğba |
| 2023 | The Interplay Between Risk Framing, Attitude toward Policy, Negative Affect and Hard Policy Support | Özcureci, Berker ; Tuğrul, Tuğba |
| 2022 | Language abstraction and communication: Fashion brands' sustainability messages on social media | Aksoy, İrem |
| 2016 | Learning style differences in the perceived effectiveness of incorporating social networking sites into formal learning | Orten Tugrul T. |
| 2024 | The phenomenon of brand hate: a systematic literature review | Taqi, Muhammad; Bagozzi, Richard P.; Tugrul, Tugba ; Yaprak, Attila |
| 2018 | Using Sales Promotions for Building Favorable Customer Perceptions of Electricity Retailers in Turkey | Tuğrul, Tuğba ; Olekli, Baran |
