Browsing by Author Gürkaynak, Nilgün
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 2011 | Brand avoidance behavior in virtual communities | Demirbağ Kaplan, Melike ; Ati̇k, Deniz ; Gurkaynak, Nilgun |
| 2021 | Effects of social media on online grocery shopping | Avcı, Müjgan Gözde |
| 2021 | Exploring the effect of social media influencers on buyer decision process in context of insta-moms | İpekoğlu, Ece |
| 2011 | Is laughter, as the best medicine, the remedy for crisis' pain? Use of humor in marketing communications | Gurkaynak, Nilgun ; Uçel, Ela Burcu ; Gunerergin, Mert |
| 2019 | MARKETING CONCEPT EVOLUTION: A BIBLIOMETRICS CO-OCCURRENCE ANALYSIS | Taqi, Muhammad; Gurkaynak, Nilgun ; Gencer, Mehmet |
| 2023 | Neuromarketing Concepts in Food Studies | Turhan, Kamile Nazan ; Gürkaynak, Nilgün ; Sadikzade, R. |