Browsing by Author
Gürkaynak, Nilgün
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 2011 | Brand Avoidance Behavior in Virtual Communities | Demirbağ Kaplan, Melike ; Ati̇k, Deniz ; Gurkaynak, Nilgun |
| 2024 | Case Study: Internationalization of Auto Train Brain | Göksu Beşkaya, Zeynep ; Eroglu, Gunet; Gurkaynak, Nilgun ; Özer Torgalöz, Alev |
| 2023 | Changing Consumer Buyer Decision Process in the Context of Instamoms | Ipekoğlu, E.; Gürkaynak, N. |
| 2021 | Effects of Social Media on Online Grocery Shopping | Avcı, Müjgan Gözde |
| 2021 | Exploring the Effect of Social Media Influencers on Buyer Decision Process in Context of Insta-Moms | İpekoğlu, Ece |
| 2011 | Is Laughter, as the Best Medicine, the Remedy for Crisis' Pain? Use of Humor in Marketing Communications | Gurkaynak, Nilgun ; Uçel, Ela Burcu ; Gunerergin, Mert |
| 2019 | Marketing Concept Evolution: a Bibliometrics Co-Occurrence Analysis | Taqi, Muhammad; Gurkaynak, Nilgun ; Gencer, Mehmet |
| 2023 | Neuromarketing Concepts in Food Studies | Turhan, Kamile Nazan ; Gürkaynak, Nilgün ; Sadikzade, R. |
| 2024 | Setting the Research Agenda: Emotion Recognition Tools for AI-Generated Marketing and CRM | Gumus, Ahmet Ergun; Gurkaynak, Nilgun |
