Publications

5592

Organisations

89

Researchers

551

Projects

133

Most Viewed

10,070
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
4,092
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
3,438
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
3,102
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
2,956
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

6,232
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,388
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,096
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
1,716
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
1,624
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Workplace Violence Against Emergency Physicians: a Cross‑sectional Study on the Role of Communication Skills Karpınar, M.S.; Hakverdi, G.; Çalışkan, S.A.
Type Article
A System Level Lifetime Enhancement Method for Power Converters of Type-4 Wind Turbines Alisar, I.; Demirok, E.; Akan, A.
Type Conference Object
Teachers and Ai: Understanding the Factors Influencing Ai Integration in K-12 Education Filiz, O.; Kaya, M.H.; Adiguzel, T.
Type Article
Investigation of Changes in Blood Choline Levels in Individuals Diagnosed With Osteoporosis: a Case–control Study Ozturk, V.; Baris, E. 
Type Article
Effect of Web-Based Pediatric Pain Management Education on Nursing Student Knowledge Levels Aydin, B.; Bektaş, M.
Type Article