Publications

5789

Organisations

93

Researchers

566

Projects

343

Most Viewed

11,276
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
4,666
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,066
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
3,762
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
3,548
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

7,220
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,662
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,570
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,066
Arsa Payı Karşılığı İnşaat Sözleşmelerinde Müteahhidin Temerrütten Sorumluluğu Güntin, Engin
Type Master Thesis
2,064
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Sürdürülebilir Kalkınma İçin Toplumsal Dönüşüm ve Davranış Değişikliği Amaçlı İletişim: Türkiye'deki Yerel Yönetimlerin İletişim Pratikleri Üzerine bir Analiz Akın, Altuğ ; Doğu, Burak ; Kaya Kitınur, Sevda 
Type Conference Paper
Social and behavior change communication for sustainable development: An analysis on the ecology-related communicative practices of local authorities in Turkey Akın, Altuğ ; Doğu, Burak ; Kaya Kitınur, Sevda 
Type Conference Paper
From Screen to Stream: YouTube Fan Engagement in Marvel's Transmedia Storytelling Kaya Kitınur, Sevda 
Type Conference Paper
Futbolda Eşitsizliğin Bedeli Genç, Tolga 
Type Book Part
The Ramsey Model and New Growth Models Yetkiner, İ Hakan 
Type Book Part