Publications

6027

Organisations

93

Researchers

567

Projects

353

Most Viewed

12,190
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
5,252
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,732
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
4,346
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
4,096
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

8,464
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,868
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,792
Can Bitcoin Replace the Us Dollar as a World Reserve Currency? a Volatility Research on Bitcoin Prices Kanar, Görkem
Type Master Thesis
2,582
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,510
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Türk Politik Kültüründe Muhalefet Fikri: AKP Döneminin Analizi Saraçoğlu, Burcu 
Type Doctoral Thesis
Farklı Koku Uyaranları Altında EEG Sinyalleri ve Derin Öğrenme Kullanılarak İnsan Duygusal Parametrelerinin Tespiti Akdemir, Onur
Type Master Thesis
İşçinin Rekabet Etmeme Borcu Olgun, Niran Sena
Type Master Thesis
Makine Öğrenmesi Yöntemleriyle Ürünlerin Satın Alma Fiyatının Tahminlenmesi Özen, Fatma Neşe
Type Master Thesis
Uzaktan Çalışan Çalışanların Motivasyon Faktörleri: Nitel Bir Çalışma Alcı, Elif Eda
Type Master Thesis