Publications

5949

Organisations

93

Researchers

567

Projects

353

Most Viewed

12,142
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
5,238
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,688
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
4,326
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
4,080
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

8,314
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,852
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,662
Can Bitcoin Replace the Us Dollar as a World Reserve Currency? a Volatility Research on Bitcoin Prices Kanar, Görkem
Type Master Thesis
2,578
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,460
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Analyzing the Amplified Revisionist Voice of Sexton in the Turkish Translation of Live or Die Nihal Yetkin Karakoç
Type Book Part
Çeviri ve Diplomasi Yetkin Karakoç, Nihal 
Type Book
Rhizomic Affect & Digital Labor: Embodied Creativity in Marvel Fan Videos on YouTube Kaya Kitınur, Sevda 
Type Conference Paper
Güç Uykusu Sırasında Beyin Osilasyonları Arı, Özge
Type Master Thesis
Güç Uykusunda EEG Osilatör Dinamikleri: Gece Uykusunun Etkisi Gülpınar, Aybars
Type Master Thesis