Publications

5951

Organisations

93

Researchers

564

Projects

353

Most Viewed

11,998
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
5,186
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,612
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
4,266
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
4,040
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

7,870
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,772
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,570
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,400
Can Bitcoin Replace the Us Dollar as a World Reserve Currency? a Volatility Research on Bitcoin Prices Kanar, Görkem
Type Master Thesis
2,330
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis

Recent Submissions

1.0 2.0 atom
Rhizomic Affect & Digital Labor: Embodied Creativity in Marvel Fan Videos on YouTube Kaya Kitınur, Sevda 
Type Conference Paper
Güç Uykusu Sırasında Beyin Osilasyonları Arı, Özge
Type Master Thesis
İnsan Meme Epitel Hücrelerindeki Replikatif Yaşlanma Sürecinde Sıcak Mutasyon Bölgelerinin ve Klonal Evrimin Genom Genelinde Belirlenmesi Turan, Elif
Type Master Thesis
Sürükleyici Hikâye Anlatımında Gelişen Teknolojiler: Marka İletişiminde VR, AR ve 360° Video Uygulamaları Üzerine Analiz Özkan, Cemkan
Type Master Thesis
Uyuşturucu veya Uyarıcı Madde İmal veya Ticareti(TCK 188) Aydınlıoğlu, Gizem
Type Master Thesis