Publications

6028

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94

Researchers

569

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353

Most Viewed

12,096
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
5,222
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
4,672
A Study on the Relationship Between Anxiety Types and the Zeigarnik Effect Erdin, Buse
Type Master Thesis
4,304
Auditors' Perceptions of Artificial Intelligence: Evidence From Global Audit Companies Şen, Yağmur
Type Master Thesis
4,064
Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi Uzunoğlu, Ebru 
Type Article

Most Downloaded

8,182
Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand Öztürk, Burcu; Kip, Sema 
Type Master Thesis
2,810
How Does Generation Z Perceive H&m and Luxury Designer Co-Brandings? Qualitative Insights From Turkey Tunçer, Ali Rıza
Type Master Thesis
2,570
Menopoz Yavan, Tülay ; Köprülü Ç
Type Book Part
2,564
Can Bitcoin Replace the Us Dollar as a World Reserve Currency? a Volatility Research on Bitcoin Prices Kanar, Görkem
Type Master Thesis
2,414
The Impact of Marketing Communication Tools for Skin Care Products on Jordanian Adolescents Hamdan, Rahaf
Type Master Thesis