Issue Date | Title | Author(s) |
2015 | Advertising Adaptations Between Globalization and Locality: Case of Snickers | Kaptan, Yesim |
2018 | An Anthropomorphistic Approach To Measuring Civil Society Organization's Reputation: a Semantic Network Analysis | Turkel, Selin |
2021 | Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student Experiences | Türkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul |
2019 | B2B content marketing for professional services: In-person versus digital contacts | Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru |
2014 | Brand Communication Through Digital Influencers: Leveraging Blogger Engagement | Uzunoglu, Ebru ; Kip, Sema Misci |
2014 | Building Relationships Through Websites: a Content Analysis of Turkish Environmental Non-Profit Organizations' (npo) Websites | Uzunoglu, Ebru ; Kip, Sema Misci |
2021 | Changing Attitudes With an International Event: a Semantic Network Analysis of University Students' Attitudes Towards Refugee Children Through Dialogue Week | Evci, Serra |
2007 | Creating Value From the Customer Oriented Marketing Point of View: as a Model of Value Delivery System | Uzunoglu, Ebru |
2020 | Disenchantment With Market Society: Alternative Life Experiences | Ati̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru |
2011 | E-işe Alım Sürecinde Kurumsal Web Sitelerinin Kullanımı ve Konu Üzerine Bir Araştırma | Öksüz, Burcu |
2022 | Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora Brand | Öztürk, Burcu; Kip, Sema |
2017 | Engaging Consumers Through Corporate Social Responsibility Messages on Social Media: an Experimental Study | Uzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman |
2021 | Evaluation of Adolescents' Ethical Perceptions on Native Advertising in Turkey | Kip, Sema Misci ; Aksoy, Zeynep |
2022 | Examining National Identity Building From a Network Analysis Perspective the Semantic Structure of Kemalist Journal Ulku | Akan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç |
2020 | Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital Natives | Misci Kip, Sema ; Umul Unsal, Pinar |
2025 | From Tactical To Strategic Sustainability Communication: a Qualitative Study on Corporations in Türkiye | Aksoy, Zeynep ; Kip, Sema Misci |
2018 | The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The Netherlands | Aksoy, Zeynep |
2018 | Identity Construction in Circassian Exile Stories | Aksoy, Zeynep |
2024 | In the Context of the Digital Public Sphere the Great Hack: : a Big Data-Focused Analysis | Tos, Onur; Ercifci, Aytunç |
2023 | Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During Covid-19 | Akın, Altuğ ; Türkel, Selin ; Umul Ünsal, Pınar |
2012 | İşveren Markası Yönetimi Sürecinde İletişimin Önemi | Öksüz, Burcu |
2008 | Knowledge Management in the Field of Advertising: How Advertising and Media Agencies Manage Knowledge? | Misci, Sema ; Uzunoglu, Ebru |
2008 | Kurumsal İletişimde Çalışan Bloglarının Kullanımı ve Etkileri | Vural Akıncı, Z. Beril; Öksüz, Burcu |
2008 | Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü | Öksüz, Burcu ; Uzunoğlu, Ebru |
2016 | KÜLTÜRLERARASI İLETİŞİM EĞİTİMİNDE ÖĞRENCİLERİN KÜLTÜRLERARASI DUYARLILIK GELİŞİMİ ÖZ DEĞERLENDİRMELERİ ÜZERİNE BİR İNCELEME | Aksoy, Zeynep |
2015 | Küresellik ve Yerellik Arasında Reklam Adaptasyonları: Snickers Örneği | Kaptan, Yeşim |
2016 | Marking Differences, Consuming Identities: Race, Sexuality, Disease and Global Turkishness in the United Condoms of Benetton Campaign | Kaptan, Yesim |
2007 | Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi | Uzunoğlu, Ebru |
2020 | Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and Israel | Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar |
2014 | New Opportunities in Social Media for Ad-Restricted Alcohol Products: the Case of 'yeni Raki{dotless}' | Uzuno?lu E.; Öksüz, Burcu |
2015 | "nothing Will Ever Be the Same": the Borusan Case and the Socio-Cultural Dynamics of Crisis in Turkey: Turkey | Uzunoğlu, Ebru ; Türkel S. |
2018 | The Question of National Identity in Turkey: Reflections on Tv Series as Popular Cultural Products | Erçifci, Aytunç |
2012 | Reflections of Organizational Culture on University Web Sites: a Comparative Study of Turkish State and Foundation Universities | Umul, Pınar |
2017 | Reflections of Socio-Political Events on Political Advertising: a Semiotic Analysis of the June and November 2015 General Elections | Çam, Cansu |
2016 | REKLAMCILIK ÇALIŞMALARINDA MEDYA ETNOGRAFİSİNİN ÖNEMİ: ÇOK ALANLI ETNOGRAFİLER | Kaptan, Yeşim |
2021 | The Role of Community-Based Health Practice on the Improvement of Healthcare Students' Communication, Empathy and Perception of the Elderly: a Qualitative Study at Izmir University of Economics | Aksoy, Zeynep ; Gokdemir, Ozden ; Şemin, Makbule İlgi |
2013 | Rtuk, Broadcasting, and the Middle East: Regulating the Transnational | Kaptan, Yesim ; Karanfil, Y Gökçen |
2018 | See No Evil, Read No Evil': the Failing Role of Turkish Newspapers in Coverage of Turkey's 2016 Coup Attempt | Way, Lyndon C. S. ; Karanfil, Y Gökçen ; Ercifci, Aytunc |
2021 | Shared Meaning at the Intersection of Npo Reputation and Trust: a Personification Perspective | Turkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema |
2016 | A Strategic Approach To Csr Communication: Examining the Impact of Brand Familiarity on Consumer Responses | Türkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci |
2013 | Turkey, the Middle East and the Media Special Section | Karanfil, Y Gökçen ; Kaptan, Yesim |
2018 | Uncovering Csr Meaning Networks: a Cross-National Comparison of Turkey and Slovenia | Golob, Ursa; Turkel, Selin ; Kronegger, Luka; Uzunoglu, Ebru |
2020 | Unveiling Corporate Values in a Crisis-Prone World: a Cross-Cultural Study | Geysi, Nilufer; Turkel, Selin ; Uzunoglu, Ebru |
2008 | Use and Impacts of Employee Blogs on Corporate Communication | Vurau, Z. Bevil Akinci; Oksuz, Burcu |
2020 | Use of Fear Appeal in Work Safety Messages: an Experimental Study | Turkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif |
2016 | Using Social Media for Participatory City Branding: the Case of @cityofizmir, an Instagram Project | Uzunoğlu, Ebru |
2017 | Using Social Media for Participatory City Branding: the Case of and @cityofizmir, an Instagram Project | Uzunoğlu, Ebru |
2013 | Üçü Bir Arada: Melez Bir Mekanın Kuruluşu ve Starbucks Üzerine Gözlemler | Kaptan, Yeşim |
2013 | 'we Just Know!': Tacit Knowledge and Knowledge Production in the Turkish Advertising Industry | Kaptan, Yesim |