Browsing by Department 04.03. Public Relations and Advertising

Showing results 1 to 47 of 47
Issue DateTitleAuthor(s)
2015Advertising Adaptations between Globalization and Locality: Case of SnickersKaptan, Yesim 
2018An Anthropomorphistic Approach to Measuring Civil Society Organization's Reputation: A Semantic Network AnalysisTurkel, Selin 
2021Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student ExperiencesTürkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul 
2019B2B content marketing for professional services: In-person versus digital contactsWang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru 
2014Brand communication through digital influencers: Leveraging blogger engagementUzunoglu, Ebru ; Kip, Sema Misci 
2014Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' (NPO) websitesUzunoglu, Ebru ; Kip, Sema Misci 
2021Changing attitudes with an international event: A semantic network analysis of university students' attitudes towards refugee children through dialogue weekEvci, Serra 
2007Creating Value from the Customer Oriented Marketing Point of View: As a Model of Value Delivery SystemUzunoglu, Ebru 
2020Disenchantment with market society: Alternative life experiencesAti̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru 
2011E-işe alım sürecinde kurumsal web sitelerinin kullanımı ve konu üzerine bir araştırmaÖksüz, Burcu 
2022Effects of traditional and digital experiential marketing on brand loyalty: A Research on sephora brandÖztürk, Burcu; Kip, Sema 
2017Engaging consumers through corporate social responsibility messages on social media: An experimental studyUzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman
2021Evaluation of Adolescents' Ethical Perceptions on Native Advertising in TurkeyKip, Sema Misci ; Aksoy, Zeynep 
2022Examining National Identity Building From a Network Analysis Perspective The Semantic Structure of Kemalist Journal UlkuAkan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç 
2020Exploring native advertising in Turkey: insights from digital immigrants and digital nativesMisci Kip, Sema ; Umul Unsal, Pinar 
2018The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The NetherlandsAksoy, Zeynep 
2018Identity Construction in Circassian Exile StoriesAksoy, Zeynep 
2023Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During COVID-19Akın, Altuğ ; Türkel, Selin ; Umul Ünsal, Pınar 
2012İşveren markası yönetimi sürecinde iletişimin önemiÖksüz, Burcu 
2008Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?Misci, Sema ; Uzunoglu, Ebru 
2008Kurumsal İletişimde Çalışan Bloglarının Kullanımı ve EtkileriVural Akıncı, Z. Beril; Öksüz, Burcu 
2008Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin RolüÖksüz, Burcu ; Uzunoğlu, Ebru 
2016KÜLTÜRLERARASI İLETİŞİM EĞİTİMİNDE ÖĞRENCİLERİN KÜLTÜRLERARASI DUYARLILIK GELİŞİMİ ÖZ DEĞERLENDİRMELERİ ÜZERİNE BİR İNCELEMEAksoy, Zeynep 
2015Küresellik ve Yerellik Arasında Reklam Adaptasyonları: Snickers ÖrneğiKaptan, Yeşim 
2016Marking differences, consuming identities: Race, sexuality, disease and global Turkishness in the United Condoms of Benetton campaignKaptan, Yesim 
2007Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim SistemiUzunoğlu, Ebru 
2020Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and IsraelZimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar
2014New opportunities in social media for ad-restricted alcohol products: The case of 'Yeni Raki{dotless}'Uzuno?lu E.; Öksüz, Burcu 
2015"Nothing Will Ever Be the Same": The Borusan Case and the Socio-Cultural Dynamics of Crisis in Turkey: TurkeyUzunoğlu, Ebru ; Türkel S. 
2018The question of national identity in Turkey: Reflections on TV series as popular cultural productsErçifci, Aytunç 
2012Reflections of organizational culture on university web sites: A comparative study of Turkish state and foundation universitiesUmul, Pınar 
2017Reflections of socio-political events on political advertising: a semiotic analysis of the June and November 2015 General ElectionsÇam, Cansu 
2016REKLAMCILIK ÇALIŞMALARINDA MEDYA ETNOGRAFİSİNİN ÖNEMİ: ÇOK ALANLI ETNOGRAFİLERKaptan, Yeşim 
2021The Role of Community-based Health Practice on the Improvement of Healthcare Students' Communication, Empathy and Perception of the Elderly: A Qualitative Study at Izmir University of EconomicsAksoy, Zeynep ; Gokdemir, Ozden ; Şemin, Makbule İlgi 
2013RTUK, Broadcasting, and the Middle East: Regulating the TransnationalKaptan, Yesim ; Karanfil, Y Gökçen 
2018See no evil, read no evil': the failing role of Turkish newspapers in coverage of Turkey's 2016 coup attemptWay, Lyndon C. S. ; Karanfil, Y Gökçen ; Ercifci, Aytunc 
2021Shared meaning at the intersection of NPO reputation and trust: a personification perspectiveTurkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema 
2016A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer ResponsesTürkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci
2013Turkey, the Middle East and the Media Special SectionKaranfil, Y Gökçen ; Kaptan, Yesim 
2018Uncovering CSR meaning networks: A cross-national comparison of Turkey and SloveniaGolob, Ursa; Turkel, Selin ; Kronegger, Luka; Uzunoglu, Ebru 
2020Unveiling corporate values in a crisis-prone world: a cross-cultural studyGeysi, Nilufer; Turkel, Selin ; Uzunoglu, Ebru 
2008Use And Impacts of Employee Blogs on Corporate CommunicationVurau, Z. Bevil Akinci; Oksuz, Burcu 
2020Use of Fear Appeal in Work Safety Messages: An Experimental StudyTurkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif
2016Using social media for participatory city branding: The case of @cityofizmir, an instagram projectUzunoğlu, Ebru 
2017Using social media for participatory city branding: The case of and @cityofizmir, an instagram projectUzunoğlu, Ebru 
2013Üçü bir arada: Melez bir mekanın kuruluşu ve starbucks üzerine gözlemlerKaptan, Yeşim 
2013'We just know!': Tacit knowledge and knowledge production in the Turkish advertising industryKaptan, Yesim