Issue Date | Title | Author(s) |
2015 | Advertising Adaptations between Globalization and Locality: Case of Snickers | Kaptan, Yesim |
2018 | An Anthropomorphistic Approach to Measuring Civil Society Organization's Reputation: A Semantic Network Analysis | Turkel, Selin |
2021 | Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student Experiences | Türkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul |
2019 | B2B content marketing for professional services: In-person versus digital contacts | Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru |
2014 | Brand communication through digital influencers: Leveraging blogger engagement | Uzunoglu, Ebru ; Kip, Sema Misci |
2014 | Building relationships through websites: A content analysis of Turkish environmental non-profit organizations' (NPO) websites | Uzunoglu, Ebru ; Kip, Sema Misci |
2021 | Changing attitudes with an international event: A semantic network analysis of university students' attitudes towards refugee children through dialogue week | Evci, Serra |
2007 | Creating Value from the Customer Oriented Marketing Point of View: As a Model of Value Delivery System | Uzunoglu, Ebru |
2020 | Disenchantment with market society: Alternative life experiences | Ati̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru |
2011 | E-işe alım sürecinde kurumsal web sitelerinin kullanımı ve konu üzerine bir araştırma | Öksüz, Burcu |
2022 | Effects of traditional and digital experiential marketing on brand loyalty: A Research on sephora brand | Öztürk, Burcu; Kip, Sema |
2017 | Engaging consumers through corporate social responsibility messages on social media: An experimental study | Uzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman |
2021 | Evaluation of Adolescents' Ethical Perceptions on Native Advertising in Turkey | Kip, Sema Misci ; Aksoy, Zeynep |
2022 | Examining National Identity Building From a Network Analysis Perspective The Semantic Structure of Kemalist Journal Ulku | Akan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç |
2020 | Exploring native advertising in Turkey: insights from digital immigrants and digital natives | Misci Kip, Sema ; Umul Unsal, Pinar |
2018 | The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The Netherlands | Aksoy, Zeynep |
2018 | Identity Construction in Circassian Exile Stories | Aksoy, Zeynep |
2023 | Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During COVID-19 | Akın, Altuğ ; Türkel, Selin ; Umul Ünsal, Pınar |
2012 | İşveren markası yönetimi sürecinde iletişimin önemi | Öksüz, Burcu |
2008 | Knowledge management in the field of advertising: How advertising and media agencies manage knowledge? | Misci, Sema ; Uzunoglu, Ebru |
2008 | Kurumsal İletişimde Çalışan Bloglarının Kullanımı ve Etkileri | Vural Akıncı, Z. Beril; Öksüz, Burcu |
2008 | Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü | Öksüz, Burcu ; Uzunoğlu, Ebru |
2016 | KÜLTÜRLERARASI İLETİŞİM EĞİTİMİNDE ÖĞRENCİLERİN KÜLTÜRLERARASI DUYARLILIK GELİŞİMİ ÖZ DEĞERLENDİRMELERİ ÜZERİNE BİR İNCELEME | Aksoy, Zeynep |
2015 | Küresellik ve Yerellik Arasında Reklam Adaptasyonları: Snickers Örneği | Kaptan, Yeşim |
2016 | Marking differences, consuming identities: Race, sexuality, disease and global Turkishness in the United Condoms of Benetton campaign | Kaptan, Yesim |
2007 | Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi | Uzunoğlu, Ebru |
2020 | Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel | Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar |
2014 | New opportunities in social media for ad-restricted alcohol products: The case of 'Yeni Raki{dotless}' | Uzuno?lu E.; Öksüz, Burcu |
2015 | "Nothing Will Ever Be the Same": The Borusan Case and the Socio-Cultural Dynamics of Crisis in Turkey: Turkey | Uzunoğlu, Ebru ; Türkel S. |
2018 | The question of national identity in Turkey: Reflections on TV series as popular cultural products | Erçifci, Aytunç |
2012 | Reflections of organizational culture on university web sites: A comparative study of Turkish state and foundation universities | Umul, Pınar |
2017 | Reflections of socio-political events on political advertising: a semiotic analysis of the June and November 2015 General Elections | Çam, Cansu |
2016 | REKLAMCILIK ÇALIŞMALARINDA MEDYA ETNOGRAFİSİNİN ÖNEMİ: ÇOK ALANLI ETNOGRAFİLER | Kaptan, Yeşim |
2021 | The Role of Community-based Health Practice on the Improvement of Healthcare Students' Communication, Empathy and Perception of the Elderly: A Qualitative Study at Izmir University of Economics | Aksoy, Zeynep ; Gokdemir, Ozden ; Şemin, Makbule İlgi |
2013 | RTUK, Broadcasting, and the Middle East: Regulating the Transnational | Kaptan, Yesim ; Karanfil, Y Gökçen |
2018 | See no evil, read no evil': the failing role of Turkish newspapers in coverage of Turkey's 2016 coup attempt | Way, Lyndon C. S. ; Karanfil, Y Gökçen ; Ercifci, Aytunc |
2021 | Shared meaning at the intersection of NPO reputation and trust: a personification perspective | Turkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema |
2016 | A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses | Türkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci |
2013 | Turkey, the Middle East and the Media Special Section | Karanfil, Y Gökçen ; Kaptan, Yesim |
2018 | Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia | Golob, Ursa; Turkel, Selin ; Kronegger, Luka; Uzunoglu, Ebru |
2020 | Unveiling corporate values in a crisis-prone world: a cross-cultural study | Geysi, Nilufer; Turkel, Selin ; Uzunoglu, Ebru |
2008 | Use And Impacts of Employee Blogs on Corporate Communication | Vurau, Z. Bevil Akinci; Oksuz, Burcu |
2020 | Use of Fear Appeal in Work Safety Messages: An Experimental Study | Turkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif |
2016 | Using social media for participatory city branding: The case of @cityofizmir, an instagram project | Uzunoğlu, Ebru |
2017 | Using social media for participatory city branding: The case of and @cityofizmir, an instagram project | Uzunoğlu, Ebru |
2013 | Üçü bir arada: Melez bir mekanın kuruluşu ve starbucks üzerine gözlemler | Kaptan, Yeşim |
2013 | 'We just know!': Tacit knowledge and knowledge production in the Turkish advertising industry | Kaptan, Yesim |