Browsing by Department 04.03. Public Relations and Advertising

Showing results 1 to 49 of 49
Issue DateTitleAuthor(s)
2015Advertising Adaptations Between Globalization and Locality: Case of SnickersKaptan, Yesim 
2018An Anthropomorphistic Approach To Measuring Civil Society Organization's Reputation: a Semantic Network AnalysisTurkel, Selin 
2021Assessing Service-Learning Approach: Semantic Meanings of Learning Outcomes and Student ExperiencesTürkel, Selin ; Uzunoğlu, Ebru ; Ünsal, Pınar Umul 
2019B2B content marketing for professional services: In-person versus digital contactsWang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby; Uzunoglu, Ebru 
2014Brand Communication Through Digital Influencers: Leveraging Blogger EngagementUzunoglu, Ebru ; Kip, Sema Misci 
2014Building Relationships Through Websites: a Content Analysis of Turkish Environmental Non-Profit Organizations' (npo) WebsitesUzunoglu, Ebru ; Kip, Sema Misci 
2021Changing Attitudes With an International Event: a Semantic Network Analysis of University Students' Attitudes Towards Refugee Children Through Dialogue WeekEvci, Serra 
2007Creating Value From the Customer Oriented Marketing Point of View: as a Model of Value Delivery SystemUzunoglu, Ebru 
2020Disenchantment With Market Society: Alternative Life ExperiencesAti̇k, Deniz ; Firat, A. Fuat; Ozgun, Aras ; Uzunoglu, Ebru 
2011E-işe Alım Sürecinde Kurumsal Web Sitelerinin Kullanımı ve Konu Üzerine Bir AraştırmaÖksüz, Burcu 
2022Effects of Traditional and Digital Experiential Marketing on Brand Loyalty: a Research on Sephora BrandÖztürk, Burcu; Kip, Sema 
2017Engaging Consumers Through Corporate Social Responsibility Messages on Social Media: an Experimental StudyUzunoglu, Ebru ; Turkel, Selin ; Akyar, Burcu Yaman 
2021Evaluation of Adolescents' Ethical Perceptions on Native Advertising in TurkeyKip, Sema Misci ; Aksoy, Zeynep 
2022Examining National Identity Building From a Network Analysis Perspective the Semantic Structure of Kemalist Journal UlkuAkan, Aysun ; Türkel, Selin ; Uzunoğlu, Ebru ; Erçifci, Aytunç 
2020Exploring Native Advertising in Turkey: Insights From Digital Immigrants and Digital NativesMisci Kip, Sema ; Umul Unsal, Pinar 
2025From Tactical To Strategic Sustainability Communication: a Qualitative Study on Corporations in TürkiyeAksoy, Zeynep ; Kip, Sema Misci 
2018The Idea of Europeanness: Perceptions of Erasmus Students in Turkey and The NetherlandsAksoy, Zeynep 
2018Identity Construction in Circassian Exile StoriesAksoy, Zeynep 
2024In the Context of the Digital Public Sphere the Great Hack: : a Big Data-Focused AnalysisTos, Onur; Ercifci, Aytunç 
2023Infodemic Management for Social and Behavior Change: Youth Mobilization for Combating Disinformation During Covid-19Akın, Altuğ ; Türkel, Selin ; Umul Ünsal, Pınar 
2012İşveren Markası Yönetimi Sürecinde İletişimin ÖnemiÖksüz, Burcu 
2008Knowledge Management in the Field of Advertising: How Advertising and Media Agencies Manage Knowledge?Misci, Sema ; Uzunoglu, Ebru 
2008Kurumsal İletişimde Çalışan Bloglarının Kullanımı ve EtkileriVural Akıncı, Z. Beril; Öksüz, Burcu 
2008Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin RolüÖksüz, Burcu ; Uzunoğlu, Ebru 
2016KÜLTÜRLERARASI İLETİŞİM EĞİTİMİNDE ÖĞRENCİLERİN KÜLTÜRLERARASI DUYARLILIK GELİŞİMİ ÖZ DEĞERLENDİRMELERİ ÜZERİNE BİR İNCELEMEAksoy, Zeynep 
2015Küresellik ve Yerellik Arasında Reklam Adaptasyonları: Snickers ÖrneğiKaptan, Yeşim 
2016Marking Differences, Consuming Identities: Race, Sexuality, Disease and Global Turkishness in the United Condoms of Benetton CampaignKaptan, Yesim 
2007Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim SistemiUzunoğlu, Ebru 
2020Native Advertising Credibility Perceptions and Ethical Attitudes: an Exploratory Study Among Adolescents in the United States, Turkey and IsraelZimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci ; Lahav, Tamar
2014New Opportunities in Social Media for Ad-Restricted Alcohol Products: the Case of 'yeni Raki{dotless}'Uzuno?lu E.; Öksüz, Burcu 
2015"nothing Will Ever Be the Same": the Borusan Case and the Socio-Cultural Dynamics of Crisis in Turkey: TurkeyUzunoğlu, Ebru ; Türkel S. 
2018The Question of National Identity in Turkey: Reflections on Tv Series as Popular Cultural ProductsErçifci, Aytunç 
2012Reflections of Organizational Culture on University Web Sites: a Comparative Study of Turkish State and Foundation UniversitiesUmul, Pınar 
2017Reflections of Socio-Political Events on Political Advertising: a Semiotic Analysis of the June and November 2015 General ElectionsÇam, Cansu 
2016REKLAMCILIK ÇALIŞMALARINDA MEDYA ETNOGRAFİSİNİN ÖNEMİ: ÇOK ALANLI ETNOGRAFİLERKaptan, Yeşim 
2021The Role of Community-Based Health Practice on the Improvement of Healthcare Students' Communication, Empathy and Perception of the Elderly: a Qualitative Study at Izmir University of EconomicsAksoy, Zeynep ; Gokdemir, Ozden ; Şemin, Makbule İlgi 
2013Rtuk, Broadcasting, and the Middle East: Regulating the TransnationalKaptan, Yesim ; Karanfil, Y Gökçen 
2018See No Evil, Read No Evil': the Failing Role of Turkish Newspapers in Coverage of Turkey's 2016 Coup AttemptWay, Lyndon C. S. ; Karanfil, Y Gökçen ; Ercifci, Aytunc 
2021Shared Meaning at the Intersection of Npo Reputation and Trust: a Personification PerspectiveTurkel, Selin ; Uzunoglu, Ebru ; Misci Kip, Sema 
2016A Strategic Approach To Csr Communication: Examining the Impact of Brand Familiarity on Consumer ResponsesTürkel, Selin ; Uzunoglu, Ebru ; Demirbağ Kaplan, Melike ; Vural, Beril Akinci
2013Turkey, the Middle East and the Media Special SectionKaranfil, Y Gökçen ; Kaptan, Yesim 
2018Uncovering Csr Meaning Networks: a Cross-National Comparison of Turkey and SloveniaGolob, Ursa; Turkel, Selin ; Kronegger, Luka; Uzunoglu, Ebru 
2020Unveiling Corporate Values in a Crisis-Prone World: a Cross-Cultural StudyGeysi, Nilufer; Turkel, Selin ; Uzunoglu, Ebru 
2008Use and Impacts of Employee Blogs on Corporate CommunicationVurau, Z. Bevil Akinci; Oksuz, Burcu 
2020Use of Fear Appeal in Work Safety Messages: an Experimental StudyTurkel, Selin ; Kip, Sema Misci ; Yasdıman, Feyza Elif
2016Using Social Media for Participatory City Branding: the Case of @cityofizmir, an Instagram ProjectUzunoğlu, Ebru 
2017Using Social Media for Participatory City Branding: the Case of and @cityofizmir, an Instagram ProjectUzunoğlu, Ebru 
2013Üçü Bir Arada: Melez Bir Mekanın Kuruluşu ve Starbucks Üzerine GözlemlerKaptan, Yeşim 
2013'we Just Know!': Tacit Knowledge and Knowledge Production in the Turkish Advertising IndustryKaptan, Yesim